Considering strategy is as a business logic rational and sequential, to the most dynamic that understand this process is as associated with cultural and learning factors, political and power relations. Strategy is not only one way of dealing in competition environment or market, as treated not only summarize the ideas, proposal, guidelines, indicative of paths and solutions. It has the concept of operational efficiency. In summary, strategy is what matters for the effectiveness of the organization, the external point of view, which stresses the research of the objectives against the environment, in term of internal stresses, the balance communication between members of the organization and a willingness contribute towards actions and the achievement of the common objectives; it is a series of actions to a particular situation, it is analyzing the present situation and changing it whenever necessary. It is the determinant of the basis long term goals of a firm and the adoption of action how to allocate resource necessary for carrying out these goals; it is a rule for making decisions determined by product/market scope, growth competitive advantage and synergy, it is addition of the decisions taken by an organization in all aspects, as much commercial as structural with the learning process to management, it is the directional action decisions to achieve firm's objectives. Hence, strategy is long term or short term plan to aim to achieve any missions or objectives for any organizations.Otherwise, strategic management defines key attributes: directed towards the overall organization objectives, includes multiple stakeholders in decision making, requires incorporating short and long term perspectives and involves the recognition of trade offs between effectiveness and efficiency. Strategy management is as an ongoing process involving the efforts of strategic managers to adjust the organization to the environment in which it operates when developing competitive advantages. These competitive advantages enable the company to seize opportunities and minimize environmental threats. It is a broad term that includes determining the mission and objective of the organization in the external and internal environment. Strategic communication plan How can organizational communication influence effectiveness and efficiency? What are the most effective pathways for delivering organizational messages to priority audiences? Is it the suitable media? Face-to-face meeting? Direct mail? The internet ? How will organization deliver message efficiently?Without a plan to guide organizational communication activities, the organization runs the risk of focusing on the wrong audiences, of using messages that simply do not work. In other words, without a well-thought-through plan, your organization runs the risk of becoming irrelevant with key audiences, even of failing to meet organizational mission.How to strategic communication plan? Your organization needs to proactively focus the activities of your organization, where there is the greatest potential for success; ensures your limited resources ( time and financial most effectively applied) imposes discipline and clear thinking about why it is the best interest for your communication method to your organization to pursue certain communication initiatives; to integrate all of your public relations efforts; media, government, donor to corporate etc.; to ensure that every member in your organization staff board, volunteers are on the same level fairly, to achieve results that more your members towards realizing your organization's goals and to encourage creative thinking about new ways to address old challenges.