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Industrietourismus in Deutschland: Grundlagen, Vermarktung und Zielgruppenanalyse dargestellt am IBA-Projekt F 60 in der Niederlausitz

Industrietourismus in Deutschland: Grundlagen, Vermarktung und Zielgruppenanalyse dargestellt am IBA-Projekt F 60 in der Niederlausitz

          
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About the Book

Inhaltsangabe: Einleitung: Besonders die altindustrialisierten Regionen in Deutschland stehen heutzutage vor großen strukturellen Problemen. Ihr ehemaliger Entwicklungsmotor, die (Schwer-) Industrie, ist nicht mehr in der Lage, zur Weiterentwicklung in der Region beizutragen, sondern steht vor umfangreichen Betriebsschließungen. Für die Bevölkerung in diesen Regionen ist dies mit einem tiefgreifenden Wandel ihres bisherigen Lebens verbunden. Arbeitsplatzverlust und damit der Verlust der ökonomischen Sicherheit können zu Abwanderungen führen. Die Region gerät in eine Art Schwebezustand zwischen zwei möglichen weiteren Zukunftsszenarien: Einerseits besteht die Gefahr eines Resignierens, was starke Abwanderungserscheinungen, Überalterung, keine Neuinvestitionen und einen Verlust der Lebensqualität der Bevölkerung zur Folge hätte. Andererseits besteht die Möglichkeit, die eigene Zukunft aktiv zu gestalten, indem man das Image der Region verbessert, Innovationen in die Region holt und damit die Standortattraktivität für Unternehmen und die Lebensqualität der Bevölkerung erhöht. Alte Industrieanlagen, die als scheinbar wertlos gewordene Hüllen im Raum stehen, prägen das Landschaftsbild dieser Räume. Vom Großteil der Bevölkerung werden sie als Schandflecken und Zeichen des wirtschaftlichen Niedergangs angesehen und ihnen wird keinerlei Wert zugemessen. Eine Möglichkeit, diese alten Industrieanlagen und damit auch die Region dennoch zu neuem Leben zu erwecken, besteht in der touristischen Nutzung. Obwohl dieser touristischen Nutzung vielfältige Hindernisse entgegenstehen, besteht in ihr die Möglichkeit, in einer Region zum Strukturwandel beizutragen. Herauszufinden, inwiefern dies möglich ist, welche Merkmale Besucher industrie-touristischer Projekte aufweisen und wie die industrietouristischen Angebote gestaltet werden müssen, damit sie in das Bewusstsein der Menschen rücken und sich erfolgreich auf dem Tourismusmarkt positionieren können, war Ziel dieser Arbeit. Ausgeg


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Product Details
  • ISBN-13: 9783838685496
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 145 gr
  • ISBN-10: 3838685490
  • Publisher Date: 17 Jan 2005
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Sub Title: Grundlagen, Vermarktung und Zielgruppenanalyse dargestellt am IBA-Projekt F 60 in der Niederlausitz
  • Width: 148 mm


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Industrietourismus in Deutschland: Grundlagen, Vermarktung und Zielgruppenanalyse dargestellt am IBA-Projekt F 60 in der Niederlausitz
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