Humburger Icon
Logo1
Login & Sign up
Bookswagon-24x7 online bookstore
AddBanner
Home icon Home
Account Icon Account
Wishlist Icon Wishlist
Cart Icon Cart
Bookswagon icon Categories
Home > Society & social sciences > Society & culture: general > Media studies > Tv & society > The Indian Media Business
41%
The Indian Media Business

The Indian Media Business

4       |  7 Reviews 
5
4
3
2
1
Read 7 Reviews

Out of Stock


There is a newer edition of this item:
The Indian Media Business: Pandemic and After


Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company?

How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought?

The fifth edition of The Indian Media Business Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments.

Read more
Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist
About the Book

The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India--print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.

The outstanding feature of the fourth edition is a new chapter on digital media--arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India.

This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media.

This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.

Best Sellers

See All
34%
The 48 Laws Of Power
Quick View

The 48 Laws Of Power Robert Greene

4.1 (10)

₹659 ₹999

30%
My First Library
Quick View

My First Library Wonder House Books Editorial

4.1 (8)

₹524 ₹749

38%
Harry Potter Box Set: The Complete Collection (Children’s Paperback)
Quick View

Harry Potter Box Set: The Complete Collection (Children’s Paperback) J.K.Rowling

4.3 (8)

₹3,069 ₹4,950

24%
A Court of Thorns and Roses Paperback Box Set (5 books)
Quick View

A Court of Thorns and Roses Paperback Box Set (5 books) Sarah J. Maas

5 (7)

₹4,123 ₹5,425

16%
LEGO Gear Bots
Quick View

LEGO Gear Bots

3.3 (8)

₹1,816 ₹2,162

30%
THE PSYCHOLOGY OF MONEY (DELUXE EDITION)
Quick View

THE PSYCHOLOGY OF MONEY (DELUXE EDITION) Housel, Morgan

4.3 (7)

₹419 ₹599

17%
Boxed - Dog Man: The Supa Buddies Mega Collection: From the Creator of Captain Underpants (Dog Man #1-10 Box Set)
Quick View

Boxed - Dog Man: The Supa Buddies Mega Collection: From the Creator of Captain Underpants (Dog Man #1-10 Box Set) Dav Pilkey

3.5 (4)

₹9,327 ₹11,237

29%
Surrounded by Idiots
Quick View

Surrounded by Idiots Thomas Erikson

3.6 (7)

₹425 ₹599

40%
How to Talk to Anyone
Quick View

How to Talk to Anyone Leil Lowndes

4.9 (7)

₹650 ₹1,084

Throne of Glass Box Set (Paperback)
Quick View

Throne of Glass Box Set (Paperback) Sarah J. Maas

4.8 (10)

₹4,399

43%
Millionaire Expat
Quick View

Millionaire Expat A Hallam

4 (5)

₹1,172 ₹2,057

29%
Coloring Books Boxset
Quick View

Coloring Books Boxset Wonder House Books

4.5 (8)

₹447 ₹629

29%
Manifest
Quick View

Manifest Nafousi, Roxie

3.8 (5)

₹425 ₹599

Product Details
  • ISBN-13: 9788132113560
  • Publisher: Sage Publications Pvt. Ltd
  • Publisher Imprint: Sage Publications Pvt. Ltd
  • Depth: 32
  • Height: 239 mm
  • No of Pages: 484
  • Spine Width: 25 mm
  • Width: 157 mm
  • ISBN-10: 813211356X
  • Publisher Date: 09 Nov 2013
  • Binding: Paperback
  • Edition: 4 Revised
  • Language: English
  • Returnable: N
  • Weight: 738 gr

Similar Products

How would you rate your experience shopping for books on Bookswagon?
Add Photo
Add Photo

Customer Reviews

4       |  7 Reviews 
out of (%) reviewers recommend this product
Top Reviews
Write A Review
Rating Snapshot
Select a row below to filter reviews.
5
4
3
2
1
Average Customer Ratings
4       |  7 Reviews 
0–0 of 0 Reviews
Sort by :
Ratings
Reader Type
Contains Spoiler
Active Filters

0–0 of 0 Reviews
SEARCH RESULTS
1–2 of 2 Reviews
    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


Sample text
Photo of
    Media Viewer

    Sample text
    Reviews
    Reader Type:
    BoxerLover2
    0–0 of 0 review

    Your review was submitted!
    The Indian Media Business
    Sage Publications Pvt. Ltd -
    The Indian Media Business
    Writing guidlines
    We want to publish your review, so please:
    • keep your review on the product. Review's that defame author's character will be rejected.
    • Keep your review focused on the product.
    • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
    • Refrain from mentioning competitors or the specific price you paid for the product.
    • Do not include any personally identifiable information, such as full names.

    The Indian Media Business

    Required fields are marked with *

    Review Title*
    Review
      Add Photo Add up to 6 photos
      Would you recommend this product to a friend?
      Tag this Book
      Read more
      Does your review contain spoilers?
      What type of reader best describes you?
      I agree to the terms & conditions
      You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

      CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

      These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


      By submitting any content to Bookswagon, you guarantee that:
      • You are the sole author and owner of the intellectual property rights in the content;
      • All "moral rights" that you may have in such content have been voluntarily waived by you;
      • All content that you post is accurate;
      • You are at least 13 years old;
      • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
      You further agree that you may not submit any content:
      • That is known by you to be false, inaccurate or misleading;
      • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
      • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
      • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
      • For which you were compensated or granted any consideration by any unapproved third party;
      • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
      • That contains any computer viruses, worms or other potentially damaging computer programs or files.
      You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


      For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy. 


      All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

      Accept

      New Arrivals

      See All
      30%
      Diary of a Wimpy Kid: Hot Mess (Book 19)
      Quick View

      Diary of a Wimpy Kid: Hot Mess (Book 19) Jeff Kinney

      No Review Yet

      ₹455 ₹650

      20%
      2025 Cfa Program Curriculum Level I Box Set
      Quick View

      2025 Cfa Program Curriculum Level I Box Set CFA INSTITUTE

      No Review Yet

      ₹17,297 ₹21,621

      39%
      Nexus
      Quick View

      Nexus Yuval Noah Harari

      No Review Yet

      ₹1,847 ₹3,028

      31%
      GMAT Official Guide 2024-2025 Bundle: Books + Online Question Bank
      Quick View

      GMAT Official Guide 2024-2025 Bundle: Books + Online Question Bank Gmac (Graduate Management Admission Council)

      No Review Yet

      ₹6,565 ₹9,515

      42%
      War
      Quick View

      War Bob Woodward

      No Review Yet

      ₹579 ₹999

      22%
      The Elements of Baking
      Quick View

      The Elements of Baking Katarina Cermelj

      No Review Yet

      ₹2,539 ₹3,255

      25%
      Ottolenghi COMFORT
      Quick View

      Ottolenghi COMFORT Yotam Ottolenghi

      No Review Yet

      ₹2,441 ₹3,255

      40%
      Greatest Short Stories of Dostoevsky
      Quick View

      Greatest Short Stories of Dostoevsky Fyodor Dostoevsky

      No Review Yet

      ₹119 ₹199

      Message The
      Quick View

      Message The Ta-Nehisi Coates

      No Review Yet

      ₹1,173

      30%
      Percy Jackson and the Olympians: Wrath of the Triple Goddess
      Quick View

      Percy Jackson and the Olympians: Wrath of the Triple Goddess Rick Riordan

      No Review Yet

      ₹489 ₹699

      27%
      The Book of Bill
      Quick View

      The Book of Bill Alex Hirsch

      No Review Yet

      ₹1,705 ₹2,335

      Inspired by your browsing history


      Your review has been submitted!

      You've already reviewed this product!