Humburger Icon
Logo1
Login & Sign up
Bookswagon-24x7 online bookstore
AddBanner
Home icon Home
Account Icon Account
Wishlist Icon Wishlist
Cart Icon Cart
Bookswagon icon Categories
Home > Society & social sciences > Society & culture: general > Media studies > Tv & society > The Indian Media Business
41%
The Indian Media Business

The Indian Media Business

4       |  7 Reviews 
5
4
3
2
1
Read 7 Reviews

Out of Stock


There is a newer edition of this item:
The Indian Media Business: Pandemic and After


Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company?

How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought?

The fifth edition of The Indian Media Business Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments.

Read more
Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist
About the Book

The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India--print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.

The outstanding feature of the fourth edition is a new chapter on digital media--arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India.

This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media.

This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.

Best Sellers

See All
22%
The Psychology of Money (Tamil)
Quick View

The Psychology of Money (Tamil) Housel, Morgan

4.8 (5)

₹251 ₹322

30%
My First Library: Boxset of 10 Board Books for Kids
Quick View

My First Library: Boxset of 10 Board Books for Kids Wonder House Books Editorial

4.1 (8)

₹524 ₹749

29%
THE PSYCHOLOGY OF MONEY (DELUXE EDITION)
Quick View

THE PSYCHOLOGY OF MONEY (DELUXE EDITION) Housel, Morgan

4.3 (7)

₹425 ₹599

40%
My First Book of Patterns: Pencil Control
Quick View

My First Book of Patterns: Pencil Control Wonder House Books Editorial

4.6 (8)

₹89 ₹149

31%
Atomic Habits
Quick View

Atomic Habits James Clear

4.6 (5)

₹620 ₹899

23%
Animals Tales from Panchtantra
Quick View

Animals Tales from Panchtantra Wonder House Books

4.5 (10)

₹269 ₹349

Moral Story Books for Kids (Set of 10 Books)
Quick View

Moral Story Books for Kids (Set of 10 Books) Maple Press

4.4 (7)

₹259

30%
World’s Greatest Books For Personal Growth & Wealth (Set of 4 Books) : Perfect Motivational Gift Set
Quick View

World’s Greatest Books For Personal Growth & Wealth (Set of 4 Books) : Perfect Motivational Gift Set Dale Carnegie, Napoleon Hill, Dr. Joseph Murphy & George S. Clason

4.6 (15)

₹489 ₹699

28%
Ikigai
Quick View

Ikigai Francesc Miralles

4 (6)

₹396 ₹550

24%
Power of Your Subconscious Mind
Quick View

Power of Your Subconscious Mind Joseph Murphy

4 (5)

₹209 ₹275

29%
Colouring Books Boxset
Quick View

Colouring Books Boxset Wonder House Books

4.5 (8)

₹447 ₹629

28%
Don't believe everything you think
Quick View

Don't believe everything you think NA

4.9 (7)

₹215 ₹299

40%
Think & Grow Rich: THE 21st CENTURY EDITION
Quick View

Think & Grow Rich: THE 21st CENTURY EDITION Napoleon Hill

4.9 (7)

₹119 ₹199

Product Details
  • ISBN-13: 9788132113560
  • Publisher: Sage Publications Pvt. Ltd
  • Publisher Imprint: Sage Publications Pvt. Ltd
  • Depth: 32
  • Height: 239 mm
  • No of Pages: 484
  • Spine Width: 25 mm
  • Width: 157 mm
  • ISBN-10: 813211356X
  • Publisher Date: 09 Nov 2013
  • Binding: Paperback
  • Edition: 4 Revised
  • Language: English
  • Returnable: N
  • Weight: 738 gr

Similar Products

How would you rate your experience shopping for books on Bookswagon?
Add Photo
Add Photo

Customer Reviews

4       |  7 Reviews 
out of (%) reviewers recommend this product
Top Reviews
Write A Review
Rating Snapshot
Select a row below to filter reviews.
5
4
3
2
1
Average Customer Ratings
4       |  7 Reviews 
0–0 of 0 Reviews
Sort by :
Ratings
Reader Type
Contains Spoiler
Active Filters

0–0 of 0 Reviews
SEARCH RESULTS
1–2 of 2 Reviews
    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


Sample text
Photo of
    Media Viewer

    Sample text
    Reviews
    Reader Type:
    BoxerLover2
    0–0 of 0 review

    Your review was submitted!
    The Indian Media Business
    Sage Publications Pvt. Ltd -
    The Indian Media Business
    Writing guidlines
    We want to publish your review, so please:
    • keep your review on the product. Review's that defame author's character will be rejected.
    • Keep your review focused on the product.
    • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
    • Refrain from mentioning competitors or the specific price you paid for the product.
    • Do not include any personally identifiable information, such as full names.

    The Indian Media Business

    Required fields are marked with *

    Review Title*
    Review
      Add Photo Add up to 6 photos
      Would you recommend this product to a friend?
      Tag this Book
      Read more
      Does your review contain spoilers?
      What type of reader best describes you?
      I agree to the terms & conditions
      You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

      CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

      These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


      By submitting any content to Bookswagon, you guarantee that:
      • You are the sole author and owner of the intellectual property rights in the content;
      • All "moral rights" that you may have in such content have been voluntarily waived by you;
      • All content that you post is accurate;
      • You are at least 13 years old;
      • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
      You further agree that you may not submit any content:
      • That is known by you to be false, inaccurate or misleading;
      • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
      • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
      • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
      • For which you were compensated or granted any consideration by any unapproved third party;
      • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
      • That contains any computer viruses, worms or other potentially damaging computer programs or files.
      You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


      For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy. 


      All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

      Accept

      New Arrivals

      See All
      20%
      I Don't Love You Anymore
      Quick View

      I Don't Love You Anymore Rithvik Singh

      No Review Yet

      ₹239 ₹299

      30%
      Percy Jackson and the Olympians: Wrath of the Triple Goddess
      Quick View

      Percy Jackson and the Olympians: Wrath of the Triple Goddess Rick Riordan

      No Review Yet

      ₹485 ₹693

      36%
      The Golden Road
      Quick View

      The Golden Road William Dalrymple

      No Review Yet

      ₹639 ₹999

      31%
      Nexus
      Quick View

      Nexus Yuval Noah Harari

      No Review Yet

      ₹751 ₹1,089

      35%
      An Eye for an Eye
      Quick View

      An Eye for an Eye Jeffrey Archer

      No Review Yet

      ₹324 ₹499

      20%
      Warmth
      Quick View

      Warmth Rithvik Singh

      No Review Yet

      ₹239 ₹299

      40%
      Quantum Theory
      Quick View

      Quantum Theory Niels Bohr

      No Review Yet

      ₹119 ₹199

      31%
      Mastering the Data Paradox
      Quick View

      Mastering the Data Paradox Nitin Seth

      No Review Yet

      ₹551 ₹799

      29%
      I Have the Streets
      Quick View

      I Have the Streets R Ashwin

      No Review Yet

      ₹425 ₹599

      40%
      Greatest Short Stories of Dostoevsky
      Quick View

      Greatest Short Stories of Dostoevsky Fyodor Dostoevsky

      No Review Yet

      ₹119 ₹199

      39%
      Before We Forget Kindness: The most emotional book yet in the sensational Tokyo cafe series
      Quick View

      Before We Forget Kindness: The most emotional book yet in the sensational Tokyo cafe series Kawaguchi, Toshikazu

      No Review Yet

      ₹336 ₹550

      Inspired by your browsing history


      Your review has been submitted!

      You've already reviewed this product!