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Incorporating Systematic Business Planning for a New Venture

Incorporating Systematic Business Planning for a New Venture

          
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About the Book

This book describes an approach to developing a business concept for a new venture start-up. The idea is to offer avid wine consumers a trendy and lifestyle-driven product for tasting and drinking. The emphasis lies in the ability to develop a business plan for a new venture, where the product will be both produced and sold, discussing strategic aspects of the start-up and implementation processes. A planned business model, developed by the author, is also described and discussed, with the patent registration for the product rounding off the process. Firstly, a general business concept describes the three important aspects of the aforesaid business model. The adaption of this general concept to the special business model for a planned company is then illustrated. Secondly, the process of the patent registration for the product is defined and includes a procedure for the implementation and costs. Finally, the main part of the thesis describes the essential variables of forming a new venture. The results, together with further improvements and sequential steps, are outlined in the conclusion.


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Product Details
  • ISBN-13: 9783639788259
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 177 gr
  • ISBN-10: 3639788257
  • Publisher Date: 12 Jan 2015
  • Height: 229 mm
  • No of Pages: 112
  • Spine Width: 7 mm
  • Width: 152 mm


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