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Incentives als Instrument zur gezielten Aussendienstmotivation: Unter Berücksichtigung des Versicherungsaussendienstes

Incentives als Instrument zur gezielten Aussendienstmotivation: Unter Berücksichtigung des Versicherungsaussendienstes

          
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About the Book

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Vorwort 4 2.Versicherungsaußendienst im Blickpunkt 5 3.Motivation von Mitarbeitern 8 4.Eckpunkte zur Vorbereitung von Incentives11 4.1.Einführung 11 4.2.Generelle Anlässe 13 4.3.Spezifische Unternehmensziele und Motto 14 4.4.Konzeption von Veranstaltungen15 4.4.1.Veranstalterteam 15 4.4.2.Maxime 17 4.4.3.Etatplanung 19 4.4.4.Teilnehmerkreis 21 4.4.5.Zeitpunkt 25 4.4.6.Dauer 28 4.4.7.Bewertungsmodelle 29 4.4.8.Prämienauswahl 34 4.4.8.1.Vorüberlegungen 34 4.4.8.2.Materielle Incentives 35 4.4.8.3.Immaterielle Incentives 47 4.4.8.4.Mischformen 49 5.Durchführung von Incentives50 5.1.Aktionsstory 50 5.2.Startveranstaltung 51 5.3.Reminder 53 5.4.Zwischenspurts 54 5.5.Rennlisten 55 6.Auswertung von Incentives56 6.1.Ergebnisermittlung 56 6.2.Preisverleihung 57 6.3.Feed-Back 59 6.4.Erfolgsrechnung 61 6.5.Nichtmaterieller Nutzen 62 7.Incentive-Killer - und wie man sie vermeidet64 7.1.Im Bereich Wettbewerbsanlässe/-inhalte 64 7.2.Im Bereich Wettbewerbsgestaltung 66 7.3.Im Bereich Wettbewerbshonorierung 68 8.Spezialfragen zu Incentives71 8.1.Gesetzliche Rahmenbedingungen 71 8.2.Steuerliche Gesichtspunkte 73 8.3.Vorteile der Einbindung von professionellen Incentive-Anbietern 75 9.Stellenwert von Incentives 78 10.Resümee und Ausblick 80 ANHANG Gesetzesauszüge 86 Abkürzungsverzeichnis 89 Literaturverzeichnis 90 Erklärung 94


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Product Details
  • ISBN-13: 9783838636948
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 149 gr
  • ISBN-10: 3838636945
  • Publisher Date: 03 May 2001
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Sub Title: Unter Berücksichtigung des Versicherungsaussendienstes
  • Width: 148 mm


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Incentives als Instrument zur gezielten Aussendienstmotivation: Unter Berücksichtigung des Versicherungsaussendienstes
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