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Impulskaufverhalten Der Verbraucher Bei Bekleidung

Impulskaufverhalten Der Verbraucher Bei Bekleidung

          
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About the Book

Der Verbrauchermarkt von heute ist immer vielfältiger geworden; daher ist es für den Erfolg von Einzelhändlern von entscheidender Bedeutung, Kunden anzuziehen und zu binden. Infolgedessen haben die Einzelhändler Instrumente und Techniken des visuellen Merchandising eingeführt, um sich von den übrigen Einzelhändlern auf dem Markt abzuheben und einen großen Kundenstamm anzuziehen und zu binden, der höchstwahrscheinlich Impulskäufe tätigt. Das Hauptziel dieser Studie war es, die Beziehung zwischen den Dimensionen des Visual Merchandising und dem Impulskaufverhalten der Verbraucher im Einzelhandel in Nepal zu untersuchen. Das Untersuchungsgebiet für diese Studie waren die Einzelhandelsgeschäfte von Einkaufszentren in Kathmandu, insbesondere das Labim-Einkaufszentrum und das Eyeplex-Einkaufszentrum, und die Daten wurden von den Befragten mittels eines Fragebogens erhoben. Daraus ergibt sich die Schlussfolgerung, dass die Produktpräsentation, die Präsentation von Formen/Schaufensterpuppen und die Werbebeschilderung einen erheblichen Einfluss auf die Impulskäufe der Verbraucher haben. Da Impulskäufe inzwischen als gängiges Verhalten wahrgenommen werden, sollten Einzelhändler die Gelegenheit nutzen und sich den Einsatz verschiedener visueller Merchandising-Elemente zunutze machen, die oft als "Kunst des stillen Verkaufs" bezeichnet werden.


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Product Details
  • ISBN-13: 9786207252916
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 124
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 6207252918
  • Publisher Date: 11 Mar 2024
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 195 gr


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Impulskaufverhalten Der Verbraucher Bei Bekleidung
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