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Importierte Schuhe: Vom Online Buzz zum tatsächlichen Kauf

Importierte Schuhe: Vom Online Buzz zum tatsächlichen Kauf

          
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About the Book

Dieses Buch basiert auf einem wissenschaftlichen Artikel von Syahrivar & Ichlas (2018). Ich habe mich mit der Tatsache abgefunden, dass Marketing nicht von Technologie, insbesondere von Social-Media-Plattformen, getrennt werden kann, da wir die vierte industrielle Revolution sowohl mit Freude als auch mit Angst angehen. Es liegt auf der Hand, dass die Gewinner im globalen Wettbewerb diejenigen sein werden, die der Technologie - in welcher Form auch immer - in der Gegenwart und in der Zukunft am nächsten sind. In dem Buch geht es um importierte Schuhe und darum, wie positiver Online-Buzz oder Electronic Word of Mouth (E-WoM) einen dramatischen Einfluss auf den Markenwert haben kann, der zu einem tatsächlichen Kauf führt. Das gesamte Buch geht von der Sichtweise eines Indonesiers aus, was insbesondere für Schuhexporteure, die in den indonesischen Markt eindringen wollen, einige Einblicke bieten sollte. Schuhe sind in Indonesien zu einem Symbol für Lebensstil, soziale Identität und gesellschaftlichen Status geworden. Die Indonesier wählen ihre Schuhe sehr sorgfältig aus. In Verbindung mit dem bereits intensiven Wettbewerb auf dem Markt kann die Vermarktung von importierten Schuhen, insbesondere für die Generation der Millennials, eine Herausforderung darstellen. Das Buch befasst sich mit importierten Schuhen und damit, wie positiver Online-Buzz oder Electronic Word of Mouth (E-WoM) einen dramatischen Einfluss auf den Markenwert haben kann.


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Product Details
  • ISBN-13: 9786205834336
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Weight: 114 gr
  • ISBN-10: 6205834332
  • Publisher Date: 26 Mar 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Vom Online Buzz zum tatsächlichen Kauf
  • Width: 152 mm


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