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Implementierung einer Corporate Identity Strategie in einem Kleinstbetrieb der Rechnungswesen- und Beratungsbranche

Implementierung einer Corporate Identity Strategie in einem Kleinstbetrieb der Rechnungswesen- und Beratungsbranche

          
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About the Book

Projektarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hamburger Fern-Hochschule, Sprache: Deutsch, Abstract: Das abgestimmte Erscheinungsbild eines Unternehmens, sowohl nach innen als auch nach außen, wird als Corporate Identity bezeichnet. Jeder Mensch kennzeichnet sich durch sein äußeres Erscheinungsbild, sein Verhalten und seine Sprache. Diese Systematik ist direkt auch auf Unternehmen umzulegen, da diese von der Umwelt ebenso als Individuum wahrgenommen werden. Vor allem in Zeiten der erhöhten Transparenz und Konkurrenzdichte ist es für ein Unternehmen von überragender Bedeutung, sich von seinen direkten Konkurrenten am relevanten Markt abzugrenzen und den bestehenden und potenziellen Kunden schon durch den Auftritt am Markt selbst die richtige Botschaft über das Unternehmen zu übermitteln. Durch den gezielten Einsatz von Logos und Farben kann der Wiedererkennungsgrad des Unternehmens zum Positiven beeinflusst werden. Potenzielle Kunden, die momentan noch nicht den Bedarf an den Produkten des Unternehmens haben, könnten sich dadurch zu einem späteren Zeitpunkt, nach Eintritt einer Bedarfssituation, wieder an das Unternehmen erinnern. Natürlich besteht die Corporate Identity eines Unternehmens nicht nur aus dem Logo und den entsprechenden Unternehmensfarben. Vielmehr ist die Corporate Identity auf drei tragenden Säulen aufgebaut: - Corporate Design - Corporate Behavior - Corporate Communication Ziel dieser Arbeit ist die Implementierung einer nachhaltigen Corporate Identity Strategie für ein Kleinstunternehmen aus der Rechnungswesen- und Beratungsbranche. Die Struktur dieses Unternehmens und die verfügbaren finanziellen Ressourcen bestimmen die Entscheidungen maßgeblich. Es soll mit möglichst geringem finanziellem und zeitlichem Aufwand eine auf die Unternehmensgröße abgestimmte Corporate Identity Strategie entwickelt und eingeführt werden. Die Probleme, die dabei gelöst werden sollen, sind vor allem im Berei


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Product Details
  • ISBN-13: 9783640545902
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3640545907
  • Publisher Date: 31 Mar 2010
  • Height: 210 mm
  • No of Pages: 68
  • Series Title: German
  • Weight: 100 gr


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