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Immagine Di Marketing Di Una Banca Partecipativa in Marocco

Immagine Di Marketing Di Una Banca Partecipativa in Marocco

          
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About the Book

Vogliamo studiare un aspetto del marketing di una banca partecipativa marocchina: Dar Assafa, a partire dal logotipo che identifica l'identità visiva della banca. Dopo aver definito la funzione e la funzionalità del discorso del logotipo, analizzeremo, a partire dalla semiotica dell'immagine, come il designer ha scelto un logotipo giocando sul suo simbolismo, il suo pragmatismo e la sua dimensione religiosa. Il designer basa la composizione del suo logo su tre parametri: il messaggio linguistico (caratteri), il messaggio cromatico (colori verde e bianco) e il messaggio estetico (motivo architettonico islamico). Queste strategie nella composizione del design del logo evidenziano l'immagine di marca di questa banca islamica la cui identità è visibile nel logo disegnato in modo tale che il cliente, al primo sguardo alla facciata dell'edificio, al nome o ad altri mezzi di marketing, sia accolto da un'entità bancaria conforme ai precetti della Shariah. Questo logo dal design intelligente lavora per fidelizzare i clienti e fornisce una scelta di marketing che fa appello alla mentalità marocchina.


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Product Details
  • ISBN-13: 9786204032016
  • Publisher: Edizioni Sapienza
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 91 gr
  • ISBN-10: 6204032011
  • Publisher Date: 25 Aug 2021
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 152 mm


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