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Imageaufbau durch Produktdesign: Eine empirische Studie am Beispiel Automobildesign

Imageaufbau durch Produktdesign: Eine empirische Studie am Beispiel Automobildesign

          
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About the Book

In der heutigen Zeit trifft man nahezu überall auf den Begriff Design - von der auffälligen Werbeanzeige eines Chinarestaurants bis zur bunten Schaufensterfront einer Konditorei. Das stetig wachsende Designinteresse ist enorm. Es werden Designhochschulen gegründet, Designer zu Kunstausstellungen geladen und Designmessen veranstaltet. Vor allem im Bereich von Industriegütern erreicht das Wort Design einen zunehmend höheren Status. In der Automobilbranche spielen Designer eine immer wichtigere Rolle und es findet sich neben technischen Kriterien immer öfter das Design unter den Top-Aspekten zu neuen Modellen. Das Thema Produktdesign erlebt zurzeit eine Aufmerksamkeit, wie es sie zuvor kaum gegeben hat. Design ist zu einem essentiellen wirtschaftlichen Erfolgsfaktor in gesättigten Märkten geworden. Audi, Swatch und Ikea sind nur drei Beispiele für Unternehmen, die mit herausragendem Design erfolgreiche Marken aufgebaut haben. Eine Erklärung für die zentrale Rolle des Designs als unternehmerischer Erfolgsfaktor ist seine offensichtlich hohe Relevanz für das Kaufverhalten der Konsumenten und das daraus resultierende Wertschöpfungspotential für die Unternehmen. Vor diesem Hintergrund erscheint die Untersuchung des Designs mit seinen Wirkungen als besonders interessant und motivierend. Da vor allem in Branchen wie der Automobilindustrie das Design inzwischen zu den zentralen Entscheidungskriterien beim Produktkauf zählt, ist anzunehmen, dass die Attraktivität eines Automobils, insbesondere dessen Design, ein tendenziell gesamtgesellschaftlich bedeutsames Medium der sozialen Differenzierung, Individualisierung und Distinktion darstellt. Ausgehend von der gegenwärtig hohen Bedeutung des Automobils in der Gesellschaft wird in diesem Buch der Versuch unternommen, die Attraktivität des Gebrauchsobjekts Auto theoretisch zu hinterfragen und zu quantifizieren, wobei sich die Attraktivität ausschließlich auf das Exterieur, also auf die offenliegende Außengestalt von Automobilen -


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Product Details
  • ISBN-13: 9783836688673
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 285 gr
  • ISBN-10: 3836688670
  • Publisher Date: 04 Mar 2010
  • Height: 254 mm
  • No of Pages: 158
  • Series Title: German
  • Sub Title: Eine empirische Studie am Beispiel Automobildesign
  • Width: 178 mm


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