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Im Vorzimmer von Unternehmenskultur und Ethik

Im Vorzimmer von Unternehmenskultur und Ethik

          
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About the Book

In Zeiten von Wirtschaftskrise und Globalisierung brauchen wir Unternehmen, die mit einer integrierten Kommunikation, ein starkes und klares Bild nach innen und außen vermitteln. Die notwendige Basis dafür ist eine gelebte Unternehmenskultur basierend auf ethischen Normen, die den Spagat zwischen Ethik und Ökonomie überhaupt erst ermöglichen. Die Autorin hat dieses Vorzimmer von Unternehmenskultur und Ethik mit großem Interesse und Neugier betreten. Wie sehen die dahinter liegenden Zimmer aus? Gibt es einen gemeinsamen Raum, wo sich Menschen und Wirtschaft begegnen und gemeinsam weiterentwickeln können? Eine interessante Fallstudie im Umfeld eines international tätigen Unternehmens lässt erkennen, dass es bereits einige Ansätze, aber auch noch viel Potenzial gibt und sich noch einige strukturelle Unklarheiten und Widersprüche zeigen. Sicherlich kann diese Studie nur einen kleinen Bereich eines sehr komplexen Themas beleuchten. Ausgehend von diesem "Vorzimmer" können und mögen aber hoffentlich weitere Türen geöffnet werden, um neue und größere Räume für dieses so wichtige Thema entstehen zu lassen.


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Product Details
  • ISBN-13: 9783639254129
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 152 mm
  • ISBN-10: 3639254120
  • Publisher Date: 18 Jul 2010
  • Height: 229 mm
  • No of Pages: 168
  • Series Title: German
  • Weight: 254 gr


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