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Im Prinzip einfach Amazon

Im Prinzip einfach Amazon

          
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About the Book

Wir schreiben das Jahr 1995. Die ersten Bestellungen verlassen die Garage von Amazon-Gründer Jeff Bezos. Und heute? Amazon hat allein im Jahr 2015 nach eigenen Angaben mehr als eine Milliarde Einheiten aus europäischen Logistikzentren versendet. Seit rund 16 Jahren kann jeder Teil des Vertriebs-Turbos-Amazon werden. Händler und Privatverkäufer können eigene Waren auf Amazon verkaufen. Heute nutzen zwei Millionen Unternehmen, von weltbekannten Handelsmarken bis hin zu kleinen Privatverkäufern, die vielfältigen Möglichkeiten der Amazon.com E-Commerce Plattform. Der Autor Fabian Siegler, zeigt Ihnen, was Sie tun müssen, wie Sie langfristig und nachhaltig auf der Erfolgswelle 'Amazon' schwimmen und wie Sie dennoch die komplette Abhängigkeit vermeiden. Das Motto von Amazon lautet, "das kundenfreundlichste Unternehmen der Welt zu sein". Wer als Händler das gleiche Kulanzdenken entwickelt wie Amazon, kann nach Meinung des Autors nur gewinnen. Die Anforderungen an die Serviceleistungen sind hoch, aber die Strapazen lohnen sich, wie Fabian Siegler aus seiner zehnjährigen Erfahrung weiß. Deshalb der Rat des Marketingfachmanns: Arbeiten Sie nicht gegen Amazon - sondern mit dem Online-Versandhändler zusammen. Nutzen Sie das Amazon-Fullfillment (FBA) und wachsen Sie international. Den Vorurteilen zum Trotz, dass Amazon lernt, um anschließend als Konkurrent zu agieren: Das ist nicht völlig von der Hand zu weisen, aber wenn man als Händler seine Stärken kennt, ist die Gefahr schon minimiert. Es wird Zeit, Amazon als das anzusehen, was es ist: eine weltweite E-Commerce-Plattform - und ein interessanter Marktplatz. Also handeln Sie jetzt (endlich erfolgreich)! Oder um es mit den Worten des Amazon-Gründers Jeff Bezos zu sagen: "Die radikalsten und einschneidendsten Innovationen sind oft diejenigen, die es anderen ermöglichen, ihrer Fantasie freien Lauf zu lassen und ihre Träume zu verwirklichen."


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Product Details
  • ISBN-13: 9783734569579
  • Publisher: Tredition Gmbh
  • Binding: Hardback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 3734569575
  • Publisher Date: 03 Feb 2017
  • Height: 229 mm
  • No of Pages: 90
  • Series Title: German
  • Weight: 294 gr


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