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Im Brennpunkt Universität: Neue Wege Der Öffentlichkeitsarbeit

Im Brennpunkt Universität: Neue Wege Der Öffentlichkeitsarbeit

          
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About the Book

Hiermit legen wir unsere Gedanken über eine Neugestaltung der Öffentlichkeitsarbeit von Universitäten vor. Nicht einen Moment zu früh - stehen wir doch an der Schwelle eines grundlegenden Wandels unseres Hochschulsystems. Unsere Universität ist gut beraten, die Dynamik ihrer Umwelt zu erkennen und sich frühzeitig mit den Instrumentarien zu ihrer Beherrschung vertraut zu machen. Es ist dies ein Buch aus der Praxis für die Praxis. Der Leser wird keine philosophische Abhandlung über das Universitätsmanagement finden. Viel zuoft sind unsere Erlebnisse, praktischen Erfahrungen und Ideen aus Tätigkeiten für die Wirtschaftsuniversität Wien eingeflossen. Unser erster Dank gebührt all jenen, die mit ihren Anregungen und Handlungen unseren Erfahrungsschatz so ungemein bereichert haben. Allen voran danken wir Univ.-Prof. Hans Robert Hansen, der seit Jahren unser strenger akademischer wie auch universitätspolitischer Mentor ist. Ihm verdanken wir den Mut, unsere Gedanken niederzuschreiben und der Öffentlichkeit vorzustellen. Wohl wären auch die meisten Überlegungen nie ohne die intensive Arbeit und die endlosen Diskussionen mit unseren Freunden von der Österreichischen Hochschülerschaft geboren worden. Wir danken auch Frau Christina Drimmel, die durch ihren unermüdlichen Einsatz diesem Buch sein entgültiges Layout gegeben hat. Schließlich danken wir unseren Eltern, die durch ihre finanzielle Unterstützung und ihre Neugierde auf das Ergebnis dieser Arbeit das Projekt "Öffentlichkeitsarbeit für Universitäten" erst ermöglicht haben.


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Product Details
  • ISBN-13: 9783790807134
  • Publisher: Physica-Verlag GmbH & Co
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 11 mm
  • Weight: 304 gr
  • ISBN-10: 3790807133
  • Publisher Date: 06 Oct 1993
  • Height: 234 mm
  • No of Pages: 193
  • Series Title: Wirtschaftswissenschaftliche Beiträge
  • Sub Title: Neue Wege Der Öffentlichkeitsarbeit
  • Width: 156 mm


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