Are you bedeviled by your difficult customer? Are angry or emotional customers taking out their fears and frustrations on you? Do you find yourself "taking home difficult customers" and letting them rent space in your head? Finally, do you want to take control of even the toughest customer situations, and handle them professionally, quickly, and effectively while reducing your stress levels?

Written for anyone dealing directly with customers in any industry from hospitality to business to business this book provides you with both the principles and words to defuse almost all difficult and scary customer situations. Here are just a few of the things you will learn to do:

• Why it's in YOUR interest to learn how to defuse volatile customer situations
• Why customers act in manipulative, aggressive and even childish ways
• How the verbal abuse game works, and how to stop the game cold
• How to apply the CARP system for defusing customers
• How to maintain SELF-CONTROL so you don't lose your cool, and get "baited"
• How to start off customer interaction well and PREVENT escalation
• How to choose your words so you come across as helpful and cooperative
• How to say no without being antagonistic
• How to get customers to STOP ranting, yelling and being aggressive, and getting them to LISTEN
• How to apply verbal self-defense techniques to TAKE control

...and tons more. This 8.5 x 11 inch book goes beyond what you've ever been taught about difficult customer situations, and allows you to stop feeling like you are powerless in the face of angry customers. It helps you decide what to do, and what to say, and goes way beyond the ";be nice"" advice so often mentioned in other books and training. You WILL learn from the 176 pages of 120 defusing tactics you'll learn.

There are even chapters for supervisors and managers (and how they can help), dealing with groups of customers and "the audience effect" and dealing with customers in social media.

It's time to stop feeling like a victim, and empower yourself to be the "go to" person with "tough customers." Not only will you increase enjoyment of your job, and reduce your stress levels, but you'll enhance your career prospects. Managers and supervisors DO notice when you can defuse the customers who are "nightmares." That means career advancement.
About the Author:

Robert Bacal has spent the last thirty years teaching at university and college levels, and training people like yourself in a variety of business topics including customer service, performance management and appraisal, strategic planning and more.

His books published primarily by McGraw-Hill have sold hundreds of thousands of copies world wide and been translated into Chinese, French, Spanish and other languages.

Robert holds a Masters degree in Psychology and specializes in the use of language and psychology to improve human relationships. His education and experience allow him to offer a unique and PRACTICAL perspective on relationships whether they be between manager and employee, staff member and customer, and even husband and wife.

In addition to consulting, writing books and offering conference keynotes and training, he also has built and makes available a number of content rich websites free of charge on customer service, leadership, management, and relationships.

He lives near Ottawa, Ontario, Canada.