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Identifizierung von Innovationssuchfeldern in Krisenzeiten

Identifizierung von Innovationssuchfeldern in Krisenzeiten

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich VWL - Innovationsökonomik, Note: 1,3, Wilhelm Büchner Hochschule Private Fernhochschule Darmstadt (Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Im Rahmen dieser Arbeit soll die grundlegende Vorgehensweise zur Ermittlung von Innovationssuchfeldern beschrieben werden. Diese soll dem Leser als Richtlinie zur Identifizierung von Suchfeldern im eigenen Unternehmen dienen. Die Erkenntnisse sollen anhand des Fallbeispiels eines exportorientierten Tür- und Torherstellers illustriert werden. Auf den ersten Blick sind die Unternehmen BMW AG, Spark Networks Services GmbH und die Wilhelm Büchner Hochschule nicht miteinander vergleichbar. Neben den Branchen und der Anzahl an Mitarbeitern sind auch die Arten der angebotenen Produkte und Leistungen unterschiedlich. Jedoch haben all diese Unternehmen etwas gemeinsam: Sie haben sich die Entwicklung innovativer Produkte und Dienstleistungen auf ihrem Gebiet zum Ziel gemacht. Es ist schwer ein Unternehmen zu finden, dass auf wirtschaftlichen Erfolg ausgerichtet ist und nicht explizit die stetige Innovationserbringung anstrebt. Jedes dieser Unternehmen muss jedoch in der eigenen Branche auf spezifische Einflussfaktoren achten muss. Die internen Unternehmensziele und Umweltfaktoren sind somit bei der Innovationssuche zu berücksichtigen. Mithilfe von vorher bestimmten Innovationssuchfeldern gelingt eine zielorientierte Identifizierung von Innovationen. In Zeiten von globalen Krisen ändern sich die Gegebenheiten meist schlagartig. Zudem ist mit volatilen Zuständen zu rechnen, die sich kurzfristig wieder ändern können. Die vielen Risiken, die durch eine Krise entstehen, werden jedoch stets von Chancen begleitet. Es entstehen neue Märkte durch den veränderten Bedarf der Kunden und gleichzeitig sinkt die Nachfrage nach den bestehenden Produkten und Dienstleistungen. Diejenigen Unternehmen, die sich zeitnah an die neuen Gegebenheiten anpassen, ergreifen die Chance und können sich von


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Product Details
  • ISBN-13: 9783346211125
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346211126
  • Publisher Date: 24 May 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 59 gr


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