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Identifikation der entscheidenden Werttreiber in der Sportartikelindustrie

Identifikation der entscheidenden Werttreiber in der Sportartikelindustrie

          
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About the Book

Akademische Arbeit aus dem Jahr 2005 im Fachbereich BWL - Controlling, Sprache: Deutsch, Abstract: In dieser Arbeit wird auf kritische Werttreiber in der Sportartikelindustrie wie z.B. Unternehmensgröße, Marktposition und Technologieinnovationen eingegangen. Ziel dieser Arbeit wird es sein, mögliche industriespezifische Werttreiber in Form von strategischen Erfolgsfaktoren (SEF) zu definieren und empirisch zu überprüfen, welche in weiterer Folge von den einzelnen Unternehmen als konkrete Orientierungshilfe bei der Bestimmung unternehmensspezifischer Erfolgsfaktoren und der Unternehmensstrategie herangezogen werden können. Hypothese 1: Große Unternehmen sind erfolgreicher als kleine. Eine mögliche Ursache für den Erfolg von großen Unternehmen unter Beachtung von produktionstheoretischen Aspekten ist die betriebsgrößenabhängige Kostendegression. Dieses Phänomen wird auch häufig als Gesetz der Massenproduktion oder als "economies of scale" bezeichnet und besagt, dass die Stückkosten mit steigender Produktionsmenge abnehmen. Grundsätzlich führen meist eine Reihe von Einzelphänomenen zur betriebsgrößenabhängigen Kostendegression und Schmalenbach unterscheidet diesbezüglich zwischen Größendegression, Beschäftigungsdegression und Auflagendegression. Als Größendegression bezeichnet Schmalenbach die Tatsache, dass die relativen Betriebskosten pro Einheit der Leistungsabgabe einer Maschine mit zunehmender Größe und Leistungsfähigkeit der Maschine abnehmen. Unter Beschäftigungsdegression versteht er das Phänomen, dass für eine bestimmte Maschine die relativen Betriebskosten mit zunehmender Beanspruchung der Maschine abnehmen.


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Product Details
  • ISBN-13: 9783656940685
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3656940681
  • Publisher Date: 23 Dec 2016
  • Height: 210 mm
  • No of Pages: 66
  • Series Title: German
  • Weight: 95 gr


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