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Ich bin nicht Eure Freundin. Parasoziale Interaktion und Beziehung auf YouTube

Ich bin nicht Eure Freundin. Parasoziale Interaktion und Beziehung auf YouTube

          
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About the Book

Bachelorarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 1,3, Universität Bremen, Sprache: Deutsch, Abstract: YouTuber/YouTuberinnen sind aus dem Alltag vieler Jugendlicher kaum wegzudenken. Ihre Videos werden millionenfach angeklickt, sie professionalisieren und monetarisieren ihre Arbeit. Eine logische Schlussfolgerung ist es, YouTuber/YouTuberinnen auch in der Forschung als Medienfiguren anzusehen. Deshalb kann auch das Forschungsfeld um parasoziale Interaktion und Beziehung, das sich in der Vergangenheit mit verschiedenen Medienfiguren beschäftigt hat, nicht länger auf die Betrachtung der YouTuber/YouTuberinnen verzichten. In dieser Arbeit wird mithilfe einer standardisierten Online-Befragung die parasoziale Beziehung zwischen YouTubern/YouTuberinnen und ihrem Publikum nachgewiesen. Außerdem wird die Intensität der parasozialen Beziehung hinsichtlich relevanter Merkmale der Zuschauer/Zuschauerinnen untersucht. Die Arbeit wird dazu einen Überblick über das Forschungsfeld geben und im empirischen Teil bestehende Forschungsergebnisse in Bezug zu YouTubern/YouTuberinnen als neue Medienfiguren setzen.


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Product Details
  • ISBN-13: 9783668753297
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 70
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3668753296
  • Publisher Date: 11 Jul 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 104 gr


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