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I segreti dei principali marchi di beni di largo consumo in India

I segreti dei principali marchi di beni di largo consumo in India

          
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About the Book

Il segmento dei consumatori indiani è ampiamente segmentato in mercati urbani e rurali e attrae i marketer di tutto il mondo. Il settore comprende un'enorme classe media, una classe benestante relativamente ampia e una piccola classe economicamente svantaggiata, con una spesa che si prevede più che raddoppierà entro il 2025. L'India si è posizionata al primo posto tra tutte le nazioni nell'indice globale di fiducia dei consumatori, con un punteggio di 133 punti nel trimestre conclusosi a settembre 2016. Inoltre, nella categoria delle spese discrezionali, il 68% degli intervistati indiani ha indicato i prossimi 12 mesi come buoni per gli acquisti, assicurando così ancora una volta che l'India sia in testa alla classifica mondiale dei 10 Paesi per questo parametro nel trimestre. La robusta crescita economica indiana e l'aumento dei redditi delle famiglie dovrebbero far aumentare la spesa dei consumatori a 3.600 miliardi di dollari entro il 2020. La spesa massima per i consumatori si verificherà probabilmente nei settori dell'alimentazione, degli alloggi, dei beni di consumo durevoli, dei trasporti e delle comunicazioni. Il rapporto afferma inoltre che la quota indiana dei consumi globali si espanderà più del doppio, raggiungendo il 5,8% entro il 2020. Nel complesso, questo libro si concentra principalmente sui segreti dei principali marchi delle aziende di beni di largo consumo in India.


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Product Details
  • ISBN-13: 9786205272589
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 620527258X
  • Publisher Date: 20 Oct 2022
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 136 gr


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