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Hybrid Events verkaufen keine Schnitzel: Hybrid Veranstaltungen in einer ganzheitlichen Betrachtung aus der Perspektive von Eventprofis und MICE-Anbieter.

Hybrid Events verkaufen keine Schnitzel: Hybrid Veranstaltungen in einer ganzheitlichen Betrachtung aus der Perspektive von Eventprofis und MICE-Anbieter.

          
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About the Book

In einer Ära, die durch die dynamische digitale Transformation innerhalb der MICE-Branche definiert wird, präsentiert dieses Fachbuch einen wegweisenden Leitfaden für die Zukunft der Eventplanung und des MICE-Vertriebs. Es durchleuchtet den innovativen Bereich der hybriden Veranstaltungen und markiert den strategischen Übergang zu einem "Hybrid Sales"-Ansatz, der die Synergien von Live- und Digitalerlebnissen, Content Marketing, Storytelling und der Integration sozialer Medien meisterhaft vereint.

Dieses Buch ist eine essenzielle Ressource für Eventplaner: innen, MICE-Vertriebsprofis, Unternehmensstrategen, Akademiker und Lernende sowie Technologie-Innovatoren, die nach umfassenden Einblicken, anwendbaren Strategien, Lösungsansätzen und inspirierenden Erfolgsgeschichten suchen. Es positioniert den "Hybrid Sales"-Ansatz als kritischen, innovativen Weg zur Steigerung des Engagements, zur Erweiterung der Reichweite und zum Aufbau stärkerer Verbindungen für Anbieter im MICE-Sektor, einschließlich Convention Bureaus, Hotels und Veranstaltungsorten.

Leserinnen und Leser erhalten tiefgreifende Einblicke in die sich wandelnde Landschaft der digitalen Transformation, um sicherzustellen, dass ihre Veranstaltungen Anklang finden und ihre Verkaufsstrategien das volle Potenzial digitaler Plattformen nutzen.

Dieses visionäre und fundierte Werk lädt dazu ein, an der Spitze des hybriden Zeitalters in der MICE-Branche zu stehen und bietet einen detaillierten Fahrplan zur Schaffung beeindruckender Erlebnisse und zur Neudefinition des Vertriebs im digitalen Zeitalter.

Entdecken Sie mit diesem unverzichtbaren Fachbuch die Zukunft der MICE-Branche und gestalten Sie außergewöhnliche Erlebnisse in der neuen hybriden Welt. Tauchen Sie ein in die Welt der MICE-Branche, optimieren Sie Ihre Eventplanung und Vertriebsstrategien und erschließen Sie das volle Potenzial der digitalen Ära für Ihren Erfolg.


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Product Details
  • ISBN-13: 9783982617725
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Miceboard Publishing
  • Height: 229 mm
  • No of Pages: 116
  • Spine Width: 6 mm
  • Weight: 168 gr
  • ISBN-10: 3982617723
  • Publisher Date: 24 Feb 2024
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Hybrid Veranstaltungen in einer ganzheitlichen Betrachtung aus der Perspektive von Eventprofis und MICE-Anbieter.
  • Width: 152 mm


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Hybrid Events verkaufen keine Schnitzel: Hybrid Veranstaltungen in einer ganzheitlichen Betrachtung aus der Perspektive von Eventprofis und MICE-Anbieter.
Amazon Digital Services LLC - Kdp -
Hybrid Events verkaufen keine Schnitzel: Hybrid Veranstaltungen in einer ganzheitlichen Betrachtung aus der Perspektive von Eventprofis und MICE-Anbieter.
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