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Human Resource Mangement Development Trend

Human Resource Mangement Development Trend

          
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About the Book

Coffee drinking sale industry is a service marketing, positioning has received little attention from marketers, but is very useful in defining and modifying the tangible characteristics of the different kind of taste coffee product and its intangible perceptions. As Starbucks, customers are buying an expensive product high quality (tangible ) every cup of different kind of taste coffee, but they also have the personalized in-store drinking experience enhanced by the trained employees, for example, the customer's name is written on the plastic cup their beverage will be served in ( tangible ), this helps Starbucks obtains the premium brand status and win competition.Due to coffee drinking industry is a competitive business. In micro economy analysis strategy ( supply and demand). Nowadays, different coffee drinking service stores supply numbers are increasing. Although, it has limited supply numbers growth. Also, coffee drinkers' taste demand is changed quickly, who need to drink different kind of good taste coffees and they also considerate coffee stores' staffs service performance when they can let them to feel enjoyable to sit down the coffee shops to drink its coffee. Hence, Starbuck considers its employees' service performance issue. It concentrates on training its staffs to let its every coffee drinking client has unforgettable drinking coffee enjoyable experience in its any one coffee shop. It implies Starbucks employees' service behavioral performance can influence every coffee drinkers' positive or negative emotion to decide to choose to go to Starbuck to drink coffee again or choose another coffee shops to drink coffee. Hence, Starbucks employees' service behaviors must have relationship to influence its future coffee drinking client growth number. If it's employees can provide kindly service attitude to every coffee drinker, adds it can produce any kinds of good taste coffees, adds it can let coffee drinkers to feel it's every cup of coffee price is reasonable. Sum of all the factors, they can influence why Starbucks can earn more sale of its coffee shops in global different countries in short term successfully.I conclude that Starbucks still needs to find different kinds of new taste coffee to satisfy different coffee taste clients' needs. Because coffee drinking market will have many clients who like to drink different kinds of coffee. If Starbucks can not increase to provide different kinds of new taste coffee to satisfy client individual drinking new coffee taste demand. Otherwise, other coffee shops can provide new unique different kinds taste of coffees to satisfy their drinking new taste coffee demands. Then, due to Starbucks limited supply of new taste coffee factor, it will have possible to influence its competitive ability in this competitive coffee drinking market.


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Product Details
  • ISBN-13: 9781679250934
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 330
  • Series Title: Human Resource Management
  • Weight: 906 gr
  • ISBN-10: 1679250930
  • Publisher Date: 22 Dec 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 22 mm
  • Width: 203 mm


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