Home > Business & Economics > Business & management > Business communication & presentation > How To Write For The Big Guy: A Guide For Corporate Speechwriters and Their Bosses
How To Write For The Big Guy: A Guide For Corporate Speechwriters and Their Bosses

How To Write For The Big Guy: A Guide For Corporate Speechwriters and Their Bosses

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

A guide for corporate speechwriters and their bosses by a veteran speechwriter who weaves macro and micro writing advice into illustrative and entertaining anecdotes from his experience with several dozen top CEOs and corporate presidents. The target audience is executives as well as their writers: "It makes no sense to raise the consciousness of speechwriters without simultaneously raising the consciousness of their bosses."
About the Author: Steve Zousmer started out as a newspaper and television journalist, became a documentary film writer, and then enjoyed a career of 18+ years as a corporate speechwriter. He's written six books including two novels. In addition to several dozen corporate executives, he's written for network TV anchors, a university president, a mayor and police commissioner and Navy admirals. His corporate speechwriting résumé includes CEOs or presidents of American Express, the American Stock Exchange, Amdahl Corporation, Bain and Company, Barnard College, Bell Atlantic, Bell Atlantic Directory Group, Banco Latino (Venezuela), Cisneros Group of Companies (Venezuela), DMR-Trecom, Forbes, IMS Health, Kroll Associates, News Corporation, Pepsi International, Philip Morris Companies, Public Service Gas & Electric (N.J.), Nynex, Shell Oil Company, Starwood Hotels, Wells Rich Greene BDDP, Woodside Travel Trust, and the Walt Disney Company. He has also written corporate videos or video projects (for Microsoft, Xerox, American Express, Kroll Associates, Nynex and Citigroup), op-eds appearing in the New York Times, Washington Post and Wall Street Journal, and annual reports (American Express and, for five years, Swiss Army Brands). He has taught writing classes at General Motors, Merck-Medco, American Express, Nynex and New England Telephone as well as the New School and the Columbia University Graduate School of Journalism. Between journalism and corporate speechwriting he wrote documentaries for National Geographic, Discovery, Audubon, and the Smithsonian. He served as a U.S. Naval officer in Vietnam, graduated from Stanford University and the Columbia University Graduate School of Journalism, worked as a reporter for the Providence Journal-Bulletin and San Francisco Chronicle, and spent many years at ABC News where he was a writer for World News Tonight and 20/20, chief writer for Good Morning America and senior producer of Nightline. He and his wife live in a New York suburb. They have twins: their daughter is a lawyer and their son works for the New York Yankees.


Best Sellers



Product Details
  • ISBN-13: 9780615532608
  • Publisher: Steve Zousmer
  • Publisher Imprint: Steve Zousmer
  • Height: 229 mm
  • No of Pages: 316
  • Series Title: English
  • Sub Title: A Guide For Corporate Speechwriters and Their Bosses
  • Width: 152 mm
  • ISBN-10: 0615532608
  • Publisher Date: 20 Oct 2011
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 17 mm
  • Weight: 421 gr


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
How To Write For The Big Guy: A Guide For Corporate Speechwriters and Their Bosses
Steve Zousmer -
How To Write For The Big Guy: A Guide For Corporate Speechwriters and Their Bosses
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

How To Write For The Big Guy: A Guide For Corporate Speechwriters and Their Bosses

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!