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How to Turn Your Business Into the Next Global Brand: Creating and Managing a Franchised Network: Creating and Managing a Franchised Network

How to Turn Your Business Into the Next Global Brand: Creating and Managing a Franchised Network: Creating and Managing a Franchised Network

          
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About the Book

No Matter How Big A Franchised Network Is Now, It Started With One
Outlet And The Owner’S Unique Vision. Even Mcdonalds And Burger
King Each Had Only One Restaurant, And Holiday Inn And Hilton Each
Had Only One Hotel.
If You Have A Successful Business Format And Your Own Unique
Vision, You Could Be The Next Big Brand Provided You Follow The Rules
Of Ethical Franchising. If You Already Own, Or Are Helping To Manage,
A Sole Business Or A Franchised Network You Will Do Things Better
When You Learn From The Experience Of All Those Who Have Done It
Before You. This Book Will Show You How To:
Decide If Your Business Should And Could Be Franchised. Understand The Franchisor - Franchisee Relationship.
Structure The Business So It Works For Both Franchisor And
Franchisee.
Prove The Concept With Pilot Operations.
Market Your Franchise And Recruit Franchisees.
Motivate Franchisees And Monitor Franchisee Performance.
Buy An Existing Franchised Network.
Become A Master Franchisee.
Prepare Your Network For Sale.
Franchise Your Business Internationally.

About the Author
Brian Duckett And Paul Monaghan Have Almost 50 Years
Combined Experience Of Developing And Managing Franchised
Networks As Franchisees , Franchisors And Advisors To Companies
Considering Or Practising Franchising. They Founded Howarth
Franchising Group, Uk’S Leading Frachise Consulting Firm Which
Comprises The Franchise Development Centre, The Franchise
Training Centre, The Franchise Support Centre And The
International Franchising Centre.


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Product Details
  • ISBN-13: 9781845282080
  • Publisher: How to Books
  • Binding: Paperback
  • Height: 228 mm
  • No of Pages: 276
  • Spine Width: 18 mm
  • Weight: 499 gr
  • ISBN-10: 1845282086
  • Publisher Date: 01 May 2008
  • Depth: 19
  • Language: English
  • Series Title: English
  • Sub Title: Creating and Managing a Franchised Network
  • Width: 150 mm


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