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How To Succeed At Retail (Winning Case Studies And Strategies)

How To Succeed At Retail (Winning Case Studies And Strategies)

          
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About the Book

Whether you re a conventional brand or a traditional retailer in your own right, the critical issue for many is being successful at retail. Unfortunately retail success can be extremely elusive in a world of increasingly powerful retailers, fragmented communications and knowledgeable shoppers. Concise and authoritative, it identifies the key factors that can lead to retail success and retail obsession. International business experts Keith Lincoln and Lars Thomassen have analysed hundreds of case studies and isolated twenty-five that demonstrate how the world s most successful brands and retailers sell themselves to today s demanding shoppers. These benchmark cases include Apple ASSA ABLOY Bose Courvoisier Dyson easyJet Gillette Gooh! Guinness H & M Holland & Holland Innocent Karmaloop Oliviers & Co. P & G Peroni Red Bull REI Senseo Starbucks Superquinn Tchibo Whole Foods Market Yoyamart Zara How to Succeed at Retail also provides an operational methodology based on the strategies of these successful brands that can be applied directly to your company. A series of strategic tools and brainstorming techniques developed by the authors will enable you to create inspiring retail ideas for your organization that ensure you not only survive but thrive.


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Product Details
  • ISBN-13: 9780749453008
  • Publisher:  Kogan Page Limited
  • Binding: Paperback
  • Language: English
  • ISBN-10: 0749453001
  • Publisher Imprint:  Kogan Page Limited
  • Edition: 1
  • No of Pages: 224

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