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How to Sell (eCommerce): Marketing and Internet Marketing Strategies

How to Sell (eCommerce): Marketing and Internet Marketing Strategies

          
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About the Book

Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs.Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing, the marketing strategy is mobilized to retain a focused and solvent clients by providing economies of scale necessary for the success of the company. By advertising, marketing can also be used to create a portfolio of new customers without automatically seek a margin in the short term. The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. Political communication, advertising, promotion and organization of the sale of products is in turn the most visible part of marketing to the general public.The rise of information technology and communications coupled with changes in consumption patterns (nomadism, mobility ...) leads marketers to rethink their campaigns by combining optimally different messages and channels.
About the Author: Experience in the domains of engineering, Quality Assurance, electronics and Internet services (translation, web design, Internet marketing, web business solutions). Owner and manager with MultiMedia Developer of MultiMedia Network Partner with MultiMedia in several European and national research and development projects Project Coordinator for European Teleworking Development Romania (ETD) Member of Rotary Club Bucuresti Atheneum Cofounder of the regional association and president of the Mehedinti Branch of Romanian Association for Electronic Industry and Software Initiator, cofounder and president of Romanian Association for Telework and Teleactivities Member of Internet Society Initiator, cofounder and president of Romanian Teleworking Society Cofounder and vice-president of the Mehedinti Branch of the General Association of Engineers in Romania Physicist engineer - Bachelor of Physics, Major Nuclear Physics Internal auditor for the Quality Management Systems Specialist in industrial Nondestructive Testing Attested for Quality Assurance Hundreds of publications (books, e-books, articles), mainly from the IT domain. Languages: Romanian, French, English


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Product Details
  • ISBN-13: 9781518684807
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 204
  • Series Title: English
  • Weight: 281 gr
  • ISBN-10: 1518684807
  • Publisher Date: 18 Oct 2015
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 11 mm
  • Width: 152 mm


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