Student university life challengeManaging student experience in university life challengeWhat factors can influence international student's decision to choose where is abroad study destination . It links to the issue of how universities use knowledge to re-design machine and recruitment strategies towards international students. Commonly, there have three groups of factors that influence international students' decision on study destination which include communication, location and social factors. The sub-categories of these factors include quality of communications, study destination's attractiveness and social network. It is important to any universities need to understand the motivations and reasons international students choose certain programs/courses at a specific university. However, communication factors which has an important influence on international students' decision of study destination. The factors that encourage students to study abroad by examining push and pull factors. The push factors are defined as the factors that operate within the home country and initiate a student's decision to undertake international study when pull factors refer to dimensions within a study destination that make it attractive to international students.On university communication to international student hand, nowadays, the digital age changes customers' views of convenience, speed, information and service (Armstrong, G, & Kotler, 2007). In fact, student's individual decision also study the existing activities carried out by the university of with regards to marketing and communication for prospective international applicants. The different communication channels to communicate with prospective students by the central unit technology include, such as when participating in education exhibitions and fairs. For example, participation in education exhibitions and fairs internationally in China, India and UK as well as locally is important. Some university department departments join local education exhibitions and fairs. The main purpose is to collect contracts and establish relationships with prospective students. When they return to themselves country, they can then provide further information and answer new queries with follow up email communication. The central unit technology highlights the relevance of parental influence and in certain cultures by targeting parents when who visit education exhibitions and fairs in India and China. Furthermore, universities need to create a good first impression and build relationship with students, the central unit technology responds promptly to student queries. They understand that a quick and information response is important in separations themselves from their competitors. Prospective students cruise around different websites for information because they want to build relationships with prospective universities and right send email inquiries to several different universities. The university central online unit can join a forum, it is a forum when students/users can post provide assistance to users who have inquiries. For example, university central online unit can start an international ambassador organization.