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How Social Media Platforms Can Be Used To Protect The Reputation Of A Business, How Social Media Platforms Can Be Utilize To Mitigate The Reputation Risk Of A Brand, And The Benefits Of Brands Having A Strong Presence On Social Media Platforms

How Social Media Platforms Can Be Used To Protect The Reputation Of A Business, How Social Media Platforms Can Be Utilize To Mitigate The Reputation Risk Of A Brand, And The Benefits Of Brands Having A Strong Presence On Social Media Platforms

          
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About the Book

This essay sheds light on how social media platforms can be used to protect the reputation of a business and mitigate the reputation risk of a brand. Additionally, the benefits of brands having a strong presence on social media platforms are also elucidated in this essay. The utilization of social media platforms was discovered to be favorable for companies to utilize for ample reasons, such as allowing companies "to naturally skew the search results for their brands in their favor and providing companies with a means to respond instantaneously to high-profile incidents and crises in a manner that satisfies customers better than an internal memo or a press release" (Wade, 2012). Social media platforms are beneficial for companies to leverage for a myriad of different reasons that preponderantly outweigh the ramifications of not establishing a strong presence on social media platforms. In order to mitigate reputation risks and safeguard the longevity of their stellar reputation, it would behoove brands to be active on social media platforms and ultimately allow their loyal brand advocates to vouch for the companies in a positive manner on social media websites. The usage of social media platforms allows customer-concentric brands to enhance communication and customer service through being able to correspond more often with customers and defuse problems in a more punctual manner. Additionally, the efficacious usage of having a strong presence on social media platforms allows brands to more rapidly increase positive brand recognition growth, further strengthen the brand loyalty of their customer base, and further bolster their brand equity by being perceived as offering more value to their customers than less vocal competitors.


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Product Details
  • ISBN-13: 9798620073306
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Width: 203 mm
  • ISBN-10: 8620073303
  • Publisher Date: 01 Mar 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 77 gr


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How Social Media Platforms Can Be Used To Protect The Reputation Of A Business, How Social Media Platforms Can Be Utilize To Mitigate The Reputation Risk Of A Brand, And The Benefits Of Brands Having A Strong Presence On Social Media Platforms
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How Social Media Platforms Can Be Used To Protect The Reputation Of A Business, How Social Media Platforms Can Be Utilize To Mitigate The Reputation Risk Of A Brand, And The Benefits Of Brands Having A Strong Presence On Social Media Platforms
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