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How To Make Your Product Catch On: Designing Messages And Advertisements: How To Sell Goods By Word Of Mouth

How To Make Your Product Catch On: Designing Messages And Advertisements: How To Sell Goods By Word Of Mouth

          
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About the Book

Word of mouth or viva voce is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up.
In this book, the author reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is blender.
This book provides specific, actionable techniques for helping information spread-for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.


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Product Details
  • ISBN-13: 9798536069950
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 200
  • Spine Width: 12 mm
  • Width: 152 mm
  • ISBN-10: 8536069953
  • Publisher Date: 12 Jul 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 299 gr


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How To Make Your Product Catch On: Designing Messages And Advertisements: How To Sell Goods By Word Of Mouth
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