Praise for HOW "In HOW, Dov Seidman takes the idea of 'success' even further, redefining it as a quest for significance. Isn't that what we all really want? To have a positive impact, to make a difference, to excel? To do that you have to achieve significance, and Seidman brilliantly shows you HOW. This book will change your life in profound ways."
--Marcus Buckingham, author, Go Put Your Strengths to Work
"Dov Seidman's intellect and passion--brilliantly displayed in HOW's well-written and entertaining case studies, anecdotes, and research--show us a new way to think about enduring success in times of change. Seidman's penetrating insights into what really matters in a wired world challenge the very best in each of us to see what is right and wrong in everyday decision making."
--Senator Bill Bradley
"Dov Seidman's book introduces you to the world of HOW in a way that will revolutionize the way you think about, assess, and experience success."
--Steve Kerr, Chief Learning Officer, Goldman Sachs, and former head of leadership development, GE
"HOW is a trip through the lens of a first-class observer. Dov Seidman captures the life lessons that impact how we should think and respond in today's world. HOW's clarity and common sense make it a must read for aspiring entrepreneurs everwhere."
--Sam Zell, Chairman, Equity Group Investments
"This is the ultimate guidebook for successful living. Its truths are simple but stunningly powerful."
--Marianne Williamson, author, Everyday Grace
"We do business on every continent. Everywhere we go, Dov Seidman's message rings equally true. HOW provides valuable insight for anyone who believes their companyculture and core values can determine their ultimate success."
--Massimo Ferragamo, Chairman, Ferragamo USA
"Dov Seidman captures the power that Ray Kroc instilled in us at McDonald's from the day he opened his first restaurant in 1955--a culture based on values puts the customer first. In today's world, focusing on the 'how' is critical to accelerating momentum. HOW is required reading for anyone seeking enduring success in business or life."
--Jim Skinner, CEO, McDonald's Corporation
The flood of information and unprecedented transparency reshaping today's business world has dramatically changed the rules of the game. It's no longer "what" you do that sets you apart from others, but "how" you do what you do. "Whats" are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success--for both companies and the people who work for them--now lie in the realm of "how," the new frontier of conduct. For more than a decade, Dov Seidman's pioneering organization, LRN, has helped some of the world's most respected companies build "do it right," winning cultures. Seidman's distinct vision of the world, business, and human endeavor has enabled more than ten million people doing business in over 100 countries to outbehave the competition. In "HOW: Why How We" "Do Anything Means Everything . . . in Business (and in Life)," Dov Seidman shares his unique approach with you. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of business leaders, experts, and everyday people on the front lines, this book explores how we think, how we behave, and how we govern ourselves to uncover the values-driven "hows" of 21st-century success.
Divided into four comprehensive parts, this insightful guide: Exposes the forces and factors that have fundamentally changed the world in which business operates, placing a new focus on the "hows" with which we conduct ourselvesProvides frameworks to help you understand these "hows" and implement them in powerful and productive waysHelps you channel your actions and decisions to thrive uniquely within today's new business realitiesSheds light on the systems of "how"--the dynamics between people that shape organizational culture--and introduces a bold new vision for winning through self-governance
The qualities that many once thought of as "soft"--trust, integrity, values, and reputation--are now the hard currency of business success and the ultimate drivers of efficiency, productivity, and profitability. With in-depth insights and practical advice, "HOW" will help you bring excellence and significance to your business endeavors--and your life--and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyperconnected, and hypertransparent world, open this book and discover "HOW."
Dov Seidman's professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the Founder, Chairman, and CEO of LRN. Leading companies such as Disney, Dow Chemical, eBay, Johnson & Johnson, Procter & Gamble, Raytheon, and 3M turn to LRN to help management govern more effectively and workers do the right things the right way, even in the most challenging of situations. Dov is a Harvard Law School graduate who also earned a bachelor's and master's degree in philosophy from UCLA, and a BA with honors in philosophy, politics, and economics from Oxford University. For more on this book, visit www.HowsMatter.com.
