"Our results using How to Get Your Competition Fired have been incredible. Our new business per month literally has doubled."
--Bill Jeatran, RJF Agencies, Inc., Minneapolis, Minnesota "I've been in business 25 years, and How to Get Your Competition Fired is the first selling system I've seen that truly gives you the tactics, step by step with no loose ends, to win an account."
--David T. Peterson, Executive Vice President, Hylant Group, Toledo, Ohio
"We used How to Get Your Competition Fired to increase our commercial business from $8 million to $40 million in just five years. It transformed us. We're firm believers."
--T. Marshall Sadd, President, Lloyd Sadd, Alberta, Canada
"How to Get Your Competition Fired delivers what other books on selling don't . . . a clear path to follow to close the sale that eliminates your competition in the process."
--Michael Ferreira, Senior Vice President of Sales and Marketing, Bratrud Middleton, Tacoma, Washington
"How to Get Your Competition Fired is profitable because it's so adaptable and repeatable. It's a commonsense formula that you can use again and again to win new business."
--James G. Parker, James G. Parker Associates, Fresno, California
"Our first producers to learn and use How to Get Your Competition Fired grew their sales more than twice as fast as our overall premium growth."
--Dean Morrissey, Vice President, Lombard Canada Ltd., Toronto, Canada
"How to Get Your Competition Fired lays out exactly what you can do to win an account, not vague concepts that you have to study and apply."
--Paul Klaus, Commercial Lines - Western Division, Westfield Group, Westfield Center, Ohio
"Differentiation is a constant challenge in the insurance industry. How to Get Your Competition Fired has helped agents turn more prospects into customers by powerfully defining Selective's, and their own, competitive advantages."
--Jim Caragher, Senior Vice President, Selective Insurance Group, Branchville, New Jersey
"This is not just a good idea that may or may not work. How to Get Your Competition Fired has already helped thousands of sales professionals achieve greater success."
--Glenn Simpson, Sales Manager, Walter Mortensen Insurance, Bakersfield, California
A six-step plan for driving a wedge between the competition and the customer
For sales people, convincing a potential customer to choose them over the competition is no easy task, and especially when the competition already has the account. Finally, How to Get Your Competition Fired shows readers a proven system for breaking the relationship between the competition and the customer. Randy Schwantz's method, The Wedge(r), includes a six-step plan that drives a "wedge" between the competition and the customer. He shows how to reveal the competition's shortcomings without seeming to, letting prospects decide independently to dump their current provider, exclude other competitors and, finally, switch to the salesperson's product or service. Offering real tactics, not just theory, this is the only sales strategy that really works to break the relationship between customers and the competition and bring in more business, faster than ever.
Randy Schwantz (Dallas, TX) is a leading authority and expert on the sales process. A highly successful sales professional, he is a nationally respected sales trainer, author, sales coach, consultant, and public speaker. Randy is President and CEO of The Wedge Group, whose clients include Fortune 500 companies as well as small businesses.