⦁Strategies solve consumer response to time pressure challengesWhat does consumer shopping time psychology? Shopping has traditionally fallen into two broad categories: that of "want" and "need" with little room in-between for anything representing higher value, virtue or enjoyment. So, when one consumer feels that hs/she won't have enough time to shopping. The busy time psychology pressure factor will influence that he/she makes final buying or consuming any leisure service decision easily. So, time pressure will be one factor to change any consumer individual shopping decision in the short time consumption condition. Hence, new behaviours such as self-care shopping will define shopping in the coming years and retailers will need to ensure that they're catering to shoppers' desires. It is only through using data and artificial intelligence that retailers can truly understand and interpret consumer behaviour and gain their edge. I shall indiate several methods to avoid time pressure to influence consumers to make final buying or consuming service decision to the business.1.On building ethic brand strategy In a retail environment where choice is everywhere and brands are scrambling to lower price points, there is a distinct subsection of shoppers out there actively seeking higher ethical standards. For brands looking to capitalise on the virtuous cyclers, promotion of supply chain information, usage of local suppliers and sustainable resources is key to success. The rise of ethical brands is a clear demonstration of how the compass is moving from guilt to virtue in the retail sector. It's no longer enough to use ethical ingredients, ethical is the first and foremost ingredient. Department stores for example, with their wide product ranges, and distinct locations that offer sandbox-like experiences complete with 'stop spots' where discoveries can be made, are the most popular destination for these retail revellers.However, to nurture and encourage this behaviour, brand marketers need to ensure that the physical shopping experience is up to the standards of a largely youthful subset of shoppers deriving enjoyment from the overall social experience associated with retail. Another micro behaviour of the social capitalist underpins this point; one in four consumers (26%) haven't bought something in the last 12 months due to a long queue. If retailers can't iron out the kinks in the physical experience, they risk missing out on their custom.2.Artificial intelligent gathers consumer individual consumption habitA final new subset is self-care shoppers. Rejecting physical retail stores and the social capital they bring, they instead they get their enjoyment from a feeling of having earned a great deal. This is perhaps the subtlest of behavioural changes set to impact mainstream retail because couponing, bargain hunting and price comparison has long been a part and parcel of the shopping experience, but now it's taking on a different guise. Driven by the thrill of the chase and the hunt for bespoke experiences, self-care shoppers get their enjoyment from the careful consideration of a purchase earned. The guilt of senseless splurging simply doesn't come in to the equation for these savvy shoppers. New retail sales rituals (like Black Friday) have transformed shopper expectations and behaviours. Consumers now expect to find just the right deal or shopping experience for them, at any time. Finding bargains is also the means of transforming shopping into a productive activity that makes people feel better about their purchasing decisions.