Consider how the launch of 3G services in a less developed country with a less sophisticated telecommunications infrastructure may differ from a launch in a western developed county?The growth has 3G telecommunication service in less developed country risk for the companies involved, especially where new technological displace the technology which went before them, calling for ever increasing capital investment, and no chance of a return from customers until long after the initial investment has been made in new capacity. Mobile phone companies need to predict the less developed countries, such as Africa country which has how many people who need mobile phone usage whether Africa has high businessmen who can support place, promotion, people and service to assist mobile phone companies to launch 3G or 4G telecommunication service. I think mobile phone companies need to let Africa country people to know mobile phone 3G telecommunication service technology is as the key to a whole new world of mobile telephone in which the mobile phone would be positioned not just as a device for voice communication, but a vital business, leisure, and information tool. So, mobile phones can assist Africa people to communicate in any places conveniently. A less developed country is a planned economy, the government makes all decision for society. Producers only make what they are instructed to make. The main benefits are that most workers are employed and most people enjoy a similar basic lifestyle. The problems cause to launch 3G mobile telecommunication service include that a planned economy gives little capacity for development, so growth and investment is limited, the infrastructure is usually under-developed as government spends on other areas, such as defense, wages are state controlled, so people have less motivation to perform at higher levels, mobile charges are fixed by government, consumers often can't afford luxury products, such as computers or mobile pones which are taken for granted in developed countries. Otherwise, a western developed country is in market economies ( also known as free enterprise), the government's role is limited to providing legislation to protect businesses and consumers and making sure or organization restricts competition. It also provides essential services ( like policy defense) and ensures the developed country's money supply is stable . Thus, businesses are motivated by profits to make products that clients will buy. Customers' demand for products and services affects the levels of supply and the pricing, if clients don't less be more efficient or produce on alternative product. For example, During 2003 year, the Hong Kong based Hutchison Whampoa became the first company to launch a 3G service in the UK, with its 3G telecommunication network. The launch was accompanied about the wireless internet and video capabilities. The world was going to be transformed by streaming of video and football matches live to customers' mobile phones and a whole new world of mobile advertising media would open up. However, launching 3G or 4G mobile telecommunication service to developed country, such as United Kingdom or less developed countries, such as Africa, I think the mobile phone companies need to consider what kinds of needs are the country people who prefer to get needs mostly. UK is a developed country, the people will need to get video entertainment, internet extra service from their mobile. Otherwise, Africa is a less developed country, the people live very far. It seems that location technology was value added data services. Even the emergency services stood to benefit from 3G's ability to precisely pinpoint a caller's location. By 2004 year, 60 per cent of calls to the UK emergency services were made mobile, but in instances callers did not know exactly where they were and ambulances and fire brigades only had very approximate locations. A less developed country is developing economy .