To understand a little more about what this book is about, here is a recap on a couple of chapters.
Identifying Your Prey
What is a shark in today's business world? Sharks are tough, self-made, multi-millionaire and billionaire tycoons and they are always searching for the best businesses and products that America has to offer. There is even a critically-acclaimed reality show called Shark Tank where entrepreneurs try to convince a panel of sharks to part with their own money and become investors in their company.
Warren Buffet, Richard Branson, Oprah, Ted Turner - these are powerful people who are potential investors in your company - all are sharks. Entrepreneurs understand how much value a shark can bring to their effort; they bring their business acumen, their connections, they can bring advice. But no matter what phase a company is in, the owner needs to be able to identify the different types of sharks or they could easily be gobbled up themselves.
Amos describes the unique types of sharks, from the nocturnal Nurse shark who is known for being the silent partner; they may invest as part of a group and really only care about the return on their investment, to the Hammerhead shark, the most social of the sharks who enjoy swimming in large schools of other business experts and have no natural enemies. These and several more types of sharks can provide the funding and connections you may desperately need as an entrepreneur, but if you pick to hunt the wrong shark you may end up just chumming the waters.
What's For Supper?
Amos introduces how to never lose the millionaire mindset, even if your bank account may not reflect the same. Crediting a nice guy attitude, he shares how you may need to cut your losses when hunting for sharks, but that you need to do it nicely. How sometimes you can land the wrong shark, and what to do about it, and Anthony introduces his personal friend, business partner, and shark, Kevin Harrington.
"Nice guys are shark bait," says Amos, and he describes his own personal stories and brushes with the wrong sharks including explaining why congruent values are critical, adding value to business is a priority, and creating a partnership that is fun and rewarding is your best chance for hunting sharks.
According to Amos, entrepreneurs hunting for their own shark should ignore the old saying that "nice guys finish last." And they should also remind themselves of another saying, this one from John Cassis, "It's nice to be important, but it's more important to be nice."
Using some history from our last decade of financial collapse, Amos explains how the me-first attitude in business was turned upside down and entrepreneurs realized their approach had to change. Increased collaboration with suppliers, taking on financial strategic partners and teaming with other companies who shared similar demographics, even taking the option of returning to the workforce while still stoking the embers of ambition on a part-time basis; all of these became critical for success in a new economy and marketplace.

About the Author: Anthony Amos: From Rugby to Hydrodog and beyond
Anthony started his career playing professional rugby straight out of high school in Australia. While playing football, Anthony decided to use his down time to start his own business. At age 21, he founded a mobile dog grooming business. The Hydrodog 'prototype' consisted of a secondhand Hydrodog-bath (special dog bath) strapped on the back of a box trailer! They put an ad in the local newspaper, rented a mobile phone, waiting for it to start ringing!
Within five years, Hydrodog had grown to over 100 franchises across Australia. It was the first franchise of its kind to be in every State and Territory of Australia.
After the 100th franchise milestone was reached, Hydrodog implemented a Master Franchise model taking the franchise system to a whole new level. All state and territories in Australia were sold within an 18-month period.
Amos and his team revolutionized the dog-grooming industry by designing and creating a fiberglass mobile grooming salon in the shape of a Big Blue Dog. To this day, after 12 years, there is no other product like it on the market place. Hydrodog grew to the largest franchise of its kind in the world at that time, receiving 6,000 new customer calls with a revenue of nearly $10 million annually. Anthony, at the age of 28, became one of Australia's youngest millionaires.
In 2006 he decided and it was time to sell Hydrodog Australia and New Zealand. At the time, it sold for a record sum.
After the sale of Hydrodog Australia and New Zealand, Anthony immersed himself in property development. He discovered his passion wasn't in property. In 2010, he decided to move to the U.S. with his beautiful wife and three amazing children (5,6,7) to expand Hydrodog into the American dog grooming market. After two years establishing the business model and getting the Big Blue Dog manufactured in America, Anthony sold his interest in Hydrodog Dog USA. And in 2015, he bought Hydrodog USA back! 100% of proceeds from book sales will go to the bathe to save tour !!