This essay sheds light on how to build a professional network through attending Meetup events and also punctuates the benefits of attending Meetup events. Moreover, how to start your own Meetup group in order to grow your personalized brand is delineated and how to earn substantial revenue in the digital era is explicated this essay. Building a robust network in the digital era is easier than ever before by leveraging the global distribution power of social media networks and organized events through Meetup. Meetup is a service which not only hosts a plethora of in-person events, but also offers a myriad of online groups that individuals can join. People that join online Meetup groups and attend in-person Meetup events typically have an interest in the hobbies that the Meetup groups are oriented around. Meetup groups are free to join and Meetup events are typically almost always free to attend. Meetup events can be found locally and provide non-intrusive opportunities for professionals to build a robust network. By joining a Meetup group and subsequently attending their events, you will not only be in a friendly environment with a relaxed ambiance where you can expand your knowledge base through learning from others, but also will be able to capitalize on the opportunity to connect with an exorbitant amount of people. During these Meetup group events, it is easy to establish yourself as a trustworthy and reputable individual by connecting with other attendees through meaningful discussions appertaining to the area of common interest the Meetup group revolves around. Once you have attained the trust of other attendees through meaningful conversions, you can begin to position yourself as a subject matter expert in your niche area of expertise. "Of course, all of that goes along with you boosting your professional reputation. One really important thing that you need to understand is that boosting your reputation will not happen overnight. It will take time, patience, and effort" (Cohn, n.d.). During the Meetup sessions, it is important to establish trustworthiness and build credibility as a professional. It is important to naturally build your professional reputation overtime and not solicit others to provide you with business. This way, you can come across as professional, reputable, and trustworthy rather than being perceived as a solicitor. You do not want to gain notoriety for being perceived as sleazy, sordid, disreputable, or unprofessional. By abstaining from soliciting business from others at Meetup events and instead focusing on forming lasting connections by providing meaningful insights through conversations with other professionals, it is inevitable that overtime you will eventually be inquired about your credentials. When asked about your background, you can then subsequently capitalize on the opportune moment to "position yourself as the subject matter expert in your area of expertise. At Meetup events you have the potential to encounter all sorts of interesting people with whom you may one day do business" (Cohn, n.d.). You can also have business cards at your disposal and provide them when asked at Meetup events. Moreover, you can even go one step further by providing others with a copy of your book to help solidify your perceived merits as an industry expert. Books can be a powerful tool for distinguishing yourself from other professionals and books will render your personalized brand far more memorable since books occupy a spot on the prospective client's shelf and are unlikely to be disposed of, unlike business cards. Prospective clients that are provided with a free book from you will be far more apt to procure consultation services from you if they need a consultant since you have already proven your expertise to them and have organically established meaningful connections with them through Meetup events. An investment in dispensing free books at Meetup events can bare a substantial return on investment.