Traditional selling is dead. The Age of the Advisor has come. The internet has changed business development forever. Now that the internet has given clients the power and the knowledge - they don't need us to bring them 'the message' or information anymore. Now they want us to explain it, interpret it, help them apply it and make it valuable to them.
In this new world just being professional isn't enough - we have to be even more personable than ever before. Even trust is not enough. Now we must be able to create compelling 'high trust' relationships so that they see us as the very first person they call when they have a need.
Today everyone is expected to be professionally competent - so relying on 'technical intelligence' isn't enough anymore. Now the advantage is in how well you can use social and emotional intelligence to attract, engage and retain your clients over the long term
In this book are the keys to creating long-term profitable client relationships. From scripting compelling business messages, to the secrets of attracting clients through networking, to building powerful levels of trust, persuasion and influence this book is your competitive advantage.
About the Author: Sean Weafer is an award-winning international speaker, sales and management coach, author and digital entrepreneur.
He helps firms build 'High Trust', profitable and influential business relationships with both 'internal' and 'external' clients through:
1. Empowering their business development, sales and account management teams to grow sustainable revenue streams through creating influential and compelling 'High Trust' client relationships.
2. Creating 'High Trust', successful internal coaches & managers who are inspiring, collaborative and influential communicators.
3. Building teams who are connected, involved and communicate successfully within themselves and with external stakeholders.
4. Coaching executives and entrepreneurs towards outstanding leadership communications, networking and business development.
5. Supporting and empowering women business leaders, corporate executives and entrepreneurs to encourage the rise and dominance of Feminine values and energies in business leadership.
6. Being an award-winning professional speaker and meeting facilitator
7. Developing online learning communities and products. Clients have included Oracle, BT, HSBC, Grant Thornton Accountants, the ACCA, DB Schenker (logistics) and pharma firms such as Daiichi Sankyo.
He is also an advocate of what he terms 'The Business Feminine' - supporting, educating and empowering business women (and men) to succeed in business and leadership positions - by being courageous enough to use more Feminine values and energies - and so be a powerful and positive transforming force in the world perfectly aligned with the change in world values.
In 2013 he was awarded the Professional Speaking Award of Excellence from the Professional Speaking Association of the United Kingdom and Ireland and was the closing keynote speaker at the 2013 Global Speakers Summit in Vancouver, Canada.
