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Herausforderungen und Tendenzen im deutschen Kinomarkt unter besonderer Berücksichtigung der Berliner Situation

Herausforderungen und Tendenzen im deutschen Kinomarkt unter besonderer Berücksichtigung der Berliner Situation

          
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About the Book

Inhaltsangabe: Zusammenfassung: Das Kino sieht sich als klassisches Unterhaltungsangebot zunehmendem Veränderungsdruck ausgesetzt. Alle Anbieter haben mit veränderten Freizeitgewohnheiten, geringeren Budgets für Freizeitausgaben infolge der Wirtschaftskrise sowie den durch die Contentanbieter in den Kinomarkt hineingetragenen Veränderungen zu kämpfen. Zum einen haben gerade die technischen Entwicklungen der letzten fünf Jahre dazu geführt, daß den Kinos außerordentlich starke Konkurrenz aus dem Heimbereich entgegentritt. Die Auswertung von Filmen in diversen Vertriebskanälen, die früher im Sinne der ›Zweitverwertung auf Bildträger‹ gegenüber der Kinoauswertung tatsächlich nachrangig war, spielt eine immer stärkere Rolle und beeinflußt inzwischen direkt den Abspielmodus in den Kinos. Hinzu kommt, daß ein bis vor wenigen Jahren mangels technischer Möglichkeiten nicht relevanter Verbreitungsweg an Raum gewinnt: das illegale, dh. von den Rechteinhabern nicht autorisierte Weiterverbreiten von Kinofilmen. Die teilweise hysterische Züge aufweisende Raubkopierer-Kampagne der ZKM verweist bei all ihrer Fragwürdigkeit auf ein wichtiges Thema: das Konsumieren von Filmen ist längst nicht mehr alleinige Domäne der Kinos, sondern wird mit den veränderten technischen Möglichkeiten - ob legal oder illegal - Teil des Home-Entertainments. Aber auch in der Filmindustrie selbst geht die technische Entwicklung massiv in Richtung des Einsatzes digitaler Techniken. Produktion wie Auswertung von Kinofilmen stehen damit vor tiefgreifenden Umbrüchen, die gegenwärtig vollzogen werden. Berlin hat derzeit (2005) 3,38 Mio. Einwohner, von denen 3,24 Mio. im ›kinofähigen‹ Alter ab 5 Jahren sind. Um diesen Markt bewerben sich 81 Kinostandorte mit über 58.000 Zuschauerplätzen, die - bis auf wenige Ausnahmen - das ganze Jahr über, sieben Tage in der Woche bespielt werden. Im Berliner Umland kommen weitere 14 Standorte hinzu, in deren Einzugsbereich insbesondere die stadtrandnahen Berliner Ortste


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Product Details
  • ISBN-13: 9783838696737
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3838696735
  • Publisher Date: 02 Jul 2006
  • Height: 210 mm
  • No of Pages: 136
  • Series Title: German
  • Weight: 190 gr


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Herausforderungen und Tendenzen im deutschen Kinomarkt unter besonderer Berücksichtigung der Berliner Situation
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