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Herausforderungen für Innovationen im Komposit-Versicherungsmarkt: Eine empirische Analyse aus Kundensicht

Herausforderungen für Innovationen im Komposit-Versicherungsmarkt: Eine empirische Analyse aus Kundensicht

          
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About the Book

Bachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,0, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule, Sprache: Deutsch, Abstract: Die vorliegende wissenschaftliche Abschlussarbeit wurde mit dem Ziel verfasst, eine qualitative Forschung in Form einer Kundenbefragung zu Kompositversicherungen durchzuführen. Hierbei werden gewünschte Produkt- und Prozessinnovationen sowie Alltagserfahrungen adressiert. Dadurch werden Erkenntnisse geliefert, welche Innovationen Kunden sich in den entsprechenden Themengebieten, insbesondere im Kontext der Kompositversicherung, wirklich wünschen. Was sind die Pain Points der Kunden? Was funktioniert aus ihrer Sicht bislang überdurchschnittlich gut? In der gesamten Versicherungsbranche werden seit Jahren Innovationen in diversen Bereichen vorangetrieben und damit versucht den zuvor oft verpassten Fortschritt wettzumachen. Dies hat mitunter zur Folge, dass oftmals in vielen Abteilungen und Bereichen eines Konzerns gleichzeitig an Innovationen gearbeitet wird, die aus Unternehmenssicht zwar als sinnvoll und erstrebenswert angesehen werden können - doch wo findet der Kunde mit seinen Wünschen und Bedürfnissen bei all' diesen Anstrengungen seinen Platz? Es erscheint so, als würde die Kundensicht und besonders der Kundenwunsch zu selten in strategische Innovationsentscheidungen eingebunden. Einige der Erkenntnisse erscheinen auch übertragbar auf andere Sparten der Assekuranz. Es wird deutlich, dass sowohl "alte Probleme" der Branche vielen Kunden immer noch Kopfzerbrechen bereiten, aber auch die fehlenden digitalen Möglichkeiten hinsichtlich konsolidierter Übersichten etc. werden moniert. Die Arbeit enthält sowohl mikro- als auch makroökonomische Handlungsempfehlungen für die Assekuranz in der Praxis und fokussiert die Kundensicht durch ihre empirische Analyse. Aufgrund der Priorisierung der Kunden in der Analyse kann zudem festgeste


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Product Details
  • ISBN-13: 9783346345585
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Weight: 113 gr
  • ISBN-10: 3346345580
  • Publisher Date: 09 Jan 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine empirische Analyse aus Kundensicht
  • Width: 148 mm


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