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Herausforderungen der Gebauten Umwelt 2050 an die Bauindustrie: Szenarien, Chancen, Strategien

Herausforderungen der Gebauten Umwelt 2050 an die Bauindustrie: Szenarien, Chancen, Strategien

          
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About the Book

Masterarbeit aus dem Jahr 2011 im Fachbereich BWL - Sonstiges, Note: 1,5, Bauhaus-Universität Weimar, Veranstaltung: Professur Betriebswirtschaftslehre im Bauwesen, Sprache: Deutsch, Abstract: In der gebauten Umwelt findet die Kultur einer Gesellschaft ihren Ausdruck. Ihre Werte, Ästhetik, Strukturen, Technologien, das Verhalten der Menschen und die menschlichen Beziehungen innerhalb einer Gesellschaft sind alle im reichen Erbe der gebauten Umwelt ausgedrückt. Dies reicht von Konstruktionsdetails und Handwerk über das Baumaterial, die Bautechniken und die architektonische Komposition bis hin zum Design der Städte. In der gebauten Umwelt finden auch bereits umgesetzte Innovationen und der wachsende Wohlstand ihren materiellen Ausdruck. Das Bild der gebauten Umwelt unterliegt andauernden technischen, gesellschaftlichen und biosphärischen Änderungen, die sich über Trends und Megatrends identifizieren lassen. Unternehmen der deutschen Bauindustrie sind direkt von den neuen Anforderungen der gebauten Umwelt betroffen. Verborgen in den einzelnen Trends oder in deren Kombination liegen die potentielle Nachfrage sowie der dazugehörige Markt. Bekannte Megatrends sind beispielsweise der Klimawandel, das Umsteuern bei Ressourcen und Energie, die Globalisierung, neue Mobilitätsmuster sowie der demographische Wandel. Doch wie wirken sich diese Zukunftstreiber auf die gebaute Umwelt aus? Und kann der Status Quo der deutschen Bauindustrie die Zukunft zufriedenstellend bedienen? Wie muss eine kompetente, lösungsfähige und kundenorientierte Bauindustrie aufgestellt sein, um die Bedürfnisse der zukünftigen Marktbedingungen zu decken? Ziel der vorliegenden Arbeit ist die Entwicklung verschiedener Szenarien darüber, wie die gebaute Umwelt im Jahr 2050 aussehen könnte und welche Herausforderungen sie an die Unternehmen der deutschen Bauindustrie stellt, aber auch die Erörterung der Chancen, die sich hieraus für den Wirtschaftszweig ergeben. Aus den entwickelten Szenarien werden sowohl


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Product Details
  • ISBN-13: 9783656031963
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 195 gr
  • ISBN-10: 3656031967
  • Publisher Date: 01 Jan 2012
  • Height: 210 mm
  • No of Pages: 144
  • Series Title: German
  • Sub Title: Szenarien, Chancen, Strategien
  • Width: 148 mm


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