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Herausforderungen der erfolgreichen Umsetzung des Free-floating Carsharing

Herausforderungen der erfolgreichen Umsetzung des Free-floating Carsharing

          
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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Sonstiges, Note: 2,2, Duale Hochschule Baden-Württemberg, Stuttgart, früher: Berufsakademie Stuttgart, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es darzustellen, vor welchen Herausforderungen die Dienstleister in der Umsetzung und der Optimierung des Geschäftsmodells Carsharing stehen und inwiefern bereits Gegenmaßnahmen unternommen werden. Vorab wird die Fragestellung theoretisch analysiert, wonach die Praxis orientierte Erläuterung am Beispiel der Firma ShareNow erfolgt. Der Theorieteil wird sich der Definition und der verschiedenen Arten sowie der Funktionsweise des Carsharings widmen, Des Weiteren werden die Herausforderungen des Geschäftsmodelles erläutert, welche von der benötigten Verfügbarkeit, sowie der fehlenden Infrastruktur handeln. Im Praxisteil wird das Joint-Venture ShareNow vorgestellt und wie die Umsetzung des Geschäftsmodelles aussieht. Anschließend wird erläutert, vor welchen konkreten Herausforderungen das Unternehmen bei der Umsetzung in Bezug auf die hinreichende Verfügbarkeit und der fehlenden Infrastruktur für Elektroautos steht. Die Ergebnisse der Seminararbeit werden im letzten Kapitel zusammengefasst und darüber hinaus ein Weitblick über die Thematik generiert


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Product Details
  • ISBN-13: 9783346157379
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346157377
  • Publisher Date: 06 Apr 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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Herausforderungen der erfolgreichen Umsetzung des Free-floating Carsharing
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