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Herausforderung Ehrenamt in Non-Profit-Organisationen: Die NPOs im Gefüge von Gewinnwirtschaft und Gemeinnützigkeit

Herausforderung Ehrenamt in Non-Profit-Organisationen: Die NPOs im Gefüge von Gewinnwirtschaft und Gemeinnützigkeit

          
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About the Book

Eine Frage stellt sich wieder und wieder: Wie kann die Überlebensfähigkeit einer Unternehmung trotz der sich heute immer schwieriger darstellenden Rahmenbedingungen gesichert werden? Die stete Kürzung staatlicher Gelder und der vermehrte Rückzug des Staates aus der sozialen Verantwortung sind nur ein kleiner Teil der Herausforderungen von Non-Profit-Organisationen. Doch nicht nur dieser Aspekt lädt zum Mitdenken ein: Für die Unternehmen wird es heutzutage immer schwerer ehrenamtliche Mitarbeiter an das eigene Unternehmen zu binden. Als Gründe werden zum Beispiel der stark beanspruchende Job, die Familie oder aber der nichtvorhandene Anlass Verantwortung zu übernehmen genannt. Doch gerade die NPOs kommen nicht ohne die ehrenamtliche Mitarbeit aus und müssen sich mit dieser Thematik genauestens befassen. Dieses Buch zeigt die Auswirkungen durch den gleichzeitigen Einsatz von haupt- und ehrenamtlichen Mitarbeitern auf die Unternehmenskultur, insbesondere in NPOs, und beantwortet die oben aufgeführte Frage hinsichtlich des Einsatzes weicher Erfolgsfaktoren, wie z.B. der Unternehmenskultur mit einer Vision, einer Mission und einem Leitbild. Darüber hinaus wird das Führungsverhalten als Determinante der Unternehmenskultur betrachtet und unter anderem aufgezeigt, welche Rolle Führungskräfte im Prozess der Bildung einer Unternehmenskultur übernehmen können bzw. sollten. Um einen aktuellen Praxisbezug herzustellen, wird das Technische Hilfswerk (THW) in die konkrete Betrachtung mit einbezogen und ein Lösungsansatz entwickelt, ob eine auf den Menschen ausgerichtete Unternehmenskultur und Führung wirklich eine langfristige Grundlage für den unternehmerischen Erfolg bilden.
About the Author: Maylin Fröhlich, Jahrgang 1985, studierte BWL an der Helmut-Schmidt-Universität der Bundeswehr in Hamburg und schloss 2011 mit dem akademischen Grad Bachelor of Sience das Grundlagenstudium ab. Derzeit beendet die Autorin ihr Masterstudium mit dem Schwerpunkt 'Management of Innovation and Networks'.


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Product Details
  • ISBN-13: 9783863412111
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 210 mm
  • No of Pages: 50
  • Series Title: German
  • Sub Title: Die NPOs im Gefüge von Gewinnwirtschaft und Gemeinnützigkeit
  • Width: 148 mm
  • ISBN-10: 3863412117
  • Publisher Date: 19 Jun 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 72 gr


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