⦁What is the difference between production orientation and societal marketing orientation and sales orientation to health productThere are five main marketing orientations of which a company will adopt one. This will determine the way it interacts with the customer. Such as product orientation suggests that a company focuses inwards looking at what it is capable of, rather than the needs and wants of the client; sales orientation is based upon selling existing products with a turnover sale numbers relationship marketing orientation recognizes the value of repeat business over, not only with customers but suppliers as well; societal marketing orientation is relatively new in the scheme of things but suggests on top of meeting the needs and wants of the customer and the organization there is the societies interests to be looked and marketing orientation is based around the needs and wants of a customer to meet business objectives and it assumes that a sale depends on a customer's decision to purchase a product or provide a service.Marketing can be seen at two levels, the first level is such as a business philosophy, marketing puts customers at the center of an organization's consideration and which is reflected in basic values, such as the requirement to understand and respond to customers' needs and the necessary to search constantly for new market opportunity. In a truly marketing oriented organization, these values are instilled in all employees and should influence their behavior without any need for prompting. The personnel manager would have a selection policy that recruited staff who could fulfil the needs of customers rather than simply minimizing the wage bill in any marketing oriented organization. The other level is techniques of marketing also include pricing, the design of channels of distribution and new product development.The assessing the nature and importance of market orientation for large firms, such as body shop. The three components of market orientation could be analytically separated. The components of market orientation organization include the first component is the customer orientation, it means an organization must have a thorough understanding of its target buyers, so that it can create a product of superior value to give client benefits; the second component is the competitor orientation, it means any firm should look at how well its competitors are able to satisfy buyers' needs. It should understand the short term strengths and weaknesses and long term capabilities and strategies of current and potential competitors as well as the third component is to develop marketing plans that are not acted upon by people who are capable of delivering promises made to customers and a marketing orientation organization requires that the organization draws upon and integrates its human and physical resources effectively and adapts them to meet client's needs. Otherwise, a production and sales orientation may be appropriate to firms at certain stages in the evolution of markets. Where the dominant business environment is based on the need for good production planning above all, the company that does this best will achieve the greatest overall business success. It is either production orientation, it means organizations that produce what they imagined consumers wanted, rather than what they actually wanted. Planning for full utilization of capital equipment are often seen as more important than ensuring that equipment is used to provide goods and services that people actually wants. Production-oriented firms generally aim for efficiency in production rather than effectiveness in meeting customer's needs .