You've mastered the beginning marketing strategies and concepts from The Health Advocate's Basic Marketing Handbook and now you're ready to take the next steps...
This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not. You'll learn to develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so. You'll learn how to strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online.
The strategies and tactics presented in The Health Advocate's Advanced Marketing Handbook are intended to support serious health or patient advocates who wish to maximize their marketing outreach efficiently and effectively.
This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others.
Learn more about this book and the others in the series at: www.HealthAdvocateResources.com
About the Author: When Trisha Torrey was diagnosed with a rare, aggressive lymphoma in 2004, she was a marketing consultant who knew almost nothing about healthcare. She was also naïve to the dysfunction of the American healthcare system that was tasked with treating her.
But she got smart, fast. She learned that the possibility of excellent care was too easily and frequently eclipsed by miscommunication and mistakes. She also learned that if she didn't stick up for herself, and insist on the help she needed, she would not get it. The more empowered she became, the more she realized there was a possibility she had no lymphoma. Eventually she proved she was right; she had no cancer.
Once Trisha put that "no cancer" odyssey behind her, she decided it was up to her to apply her skills to teaching others how to navigate the dangerous landscape of American healthcare. She sold her marketing company in 2006 to devote herself full time to the cause.
Today Trisha calls herself "Every Patient's Advocate." She is the founder of AdvoConnection.com and the Alliance of Professional Health Advocates which support the business aspects of a health advocate's work. She writes regularly for a number of online outlets, speaks to groups of patients and professionals, and teaches workshops. She is the author of four books: You Bet Your Life! The 10 Mistakes Every Patient Makes (How to Fix Them to Get the Health Care You Deserve) , The Health Advocate's Start and Grow Your Own Practice Handbook, this book, and The Health Advocate's Basic Marketing Handbook.
Trisha has been quoted by CNN, MSNBC, Forbes, the Wall Street Journal, O Magazine, U.S. News and World Report, NPR, Scientific American, Angie's List Magazine, Bottom Line Publications, and others.
