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Der Halal-Markt in Deutschland. Überblick und zukünftige Potentiale der Halal-Zertifizierung

Der Halal-Markt in Deutschland. Überblick und zukünftige Potentiale der Halal-Zertifizierung

          
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About the Book

Diese Arbeit soll dem Leser ein Verständnis für den Begriff "Halal" vermitteln und einen Blick auf die Besonderheiten des Halalmarktes in Deutschland werfen. Mit der Arbeit wird außerdem beabsichtigt, den Ist-Zustand des Halalmarktes widerzuspiegeln, mögliche Erfolgspotenziale herauszufiltern und diejenigen Trends zu identifizieren, die in Zukunft im Bereich der Halalzertifizierung für den deutschen Markt und die in Deutschland lebenden Muslime relevant sein könnten. Die Arbeit führt den Leser dazu in die Themen "Islam" und "Halal" ein. Es werden zuerst die Begrifflichkeiten im Zusammenhang mit dem Islam und das islamische Selbstverständnis näher erläutert. Weiterhin soll in diesem Kapitel die Ausgangslage bezüglich der gesetzlichen Bestimmungen und der gesellschaftlichen Situation in Deutschland im Zusammenhang mit dem Begriff "Halal" beschrieben werden. Außerdem werden die wichtigsten Kriterien für eine Halalzertifizierung im Lebensmittelbereich aufgeführt. Nach dieser Einführung erfolgt eine Marktanalyse. In dieser Analyse wird dem Leser ein Überblick über den bestehenden Halalmarkt verschafft. Anschließend sollen in Verbindung mit den Informationen aus der Einführung Erkenntnisse über den deutschen Halalmarkt gewonnen werden. Nachdem in der Marktanalyse einige Erkenntnisse über den deutschen Markt gewonnen werden, wird auf internationale Trendsegmente der islamischen Wirtschaft verwiesen. Daraufhin sollen die internationalen Trends bezüglich des Potenzials auf dem deutschen Markt kritisch bewertet werden. Die Arbeit bezieht sich in erster Linie auf die halalspezifischen Trends und behandelt nicht diejenigen Trends, welche durch den allgemeinen technischen Fortschritt Auswirkungen auf den Halalmarkt haben könnten. Außerdem wird aufgrund der unzureichenden Datenlage nur an wenigen Stellen auf quantitative Daten verwiesen. Vielmehr werden Experten aus mehreren einzelnen Bereichen zu Rate gezogen. Aus dem Inhalt: - Halalmarkt; - Lebensmittel; - Zertifizier


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Product Details
  • ISBN-13: 9783960951124
  • Publisher: Studylab
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 136 gr
  • ISBN-10: 3960951124
  • Publisher Date: 09 Oct 2017
  • Height: 210 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 148 mm


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