Home > Society & social sciences > Education > History of education > Gütesiegel zur Einflussnahme auf die touristische Entwicklung einer Destination. Erfolgsanalyse des CST Costa Ricas für nachhaltigen Tourismus
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Gütesiegel zur Einflussnahme auf die touristische Entwicklung einer Destination. Erfolgsanalyse des CST Costa Ricas für nachhaltigen Tourismus

Gütesiegel zur Einflussnahme auf die touristische Entwicklung einer Destination. Erfolgsanalyse des CST Costa Ricas für nachhaltigen Tourismus

          
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About the Book

Die wachsende Nachfrage und das wachsende Angebot auf dem touristischen Markt haben dazu geführt, dass eine konsequente und einheitliche Positionierung der einzelnen Destinationen unumgänglich geworden ist, um im Wettbewerb zu bestehen. Für eine überzeugende Positionierung ist die Realität im Zielgebiet von hoher Bedeutung. Doch inwieweit kann im Rahmen des Destinationsmanagements überhaupt Einfluss auf die Angebotsgestaltung genommen werden? Birte Heidbreder setzt sich vor diesem Hintergrund kritisch mit den Möglichkeiten und Grenzen von Zertifizierungssystemen auseinander. Zunächst wird das Instrument Gütesiegel in die Handlungsmöglichkeiten des Destinationsmanagements eingeordnet und im weiteren Verlauf anhand von Expertenbefragungen auf dem Reiseveranstaltermarkt ermittelt, inwieweit Gütesiegel bei dieser bedeutenden Gruppe von Abnehmern Berücksichtigung finden. In diesem Zusammenhang zeigt die Autorin am Beispiel des costaricanischen Gütesiegels CST auf, in welche Richtung sich Zertifizierungssysteme entwickeln sollten, um für die Verbraucher nützlich bzw. anwendbar zu sein und damit Einfluss auf die Angebotsgestaltung nehmen zu können. Bei ihrer Betrachtung und ihren Handlungsempfehlungen bleiben auch die hemmenden Faktoren und bestehenden Entwicklungsgrenzen nicht unbeachtet.


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Product Details
  • ISBN-13: 9783898219860
  • Publisher: Ibidem Press
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3898219860
  • Publisher Date: 01 Apr 2009
  • Height: 210 mm
  • No of Pages: 132
  • Series Title: Schriftenreihe Der School of International Business. Interna
  • Weight: 168 gr


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Gütesiegel zur Einflussnahme auf die touristische Entwicklung einer Destination. Erfolgsanalyse des CST Costa Ricas für nachhaltigen Tourismus
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Gütesiegel zur Einflussnahme auf die touristische Entwicklung einer Destination. Erfolgsanalyse des CST Costa Ricas für nachhaltigen Tourismus
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