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Gütesiegel im Tourismus - dargestellt am Beispiel Camping und Marinas

Gütesiegel im Tourismus - dargestellt am Beispiel Camping und Marinas

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich Tourismus - Sonstiges, Note: 1,3, Universität Rostock, Sprache: Deutsch, Abstract: Die vorliegende Hausarbeit soll einen Einblick in die verschiedenen Gütesiegel geben, die im Tourismus anzutreffen sind. Es werden hierbei die Bereiche des Campings und der Marinas näher untersucht. Ziel ist es festzustellen, inwieweit die theoretischen Grundlagen beziehungsweise Aufgaben von Gütesiegeln im Bereich des Tourismus Anwendung finden. Darüber hinaus gilt es aufzuzeigen welche Relevanz Gütesiegel im Bezug zum steigenden Produkt- und Dienstleistungsqualitätsbewusstsein der Kunden haben. Hierzu erfolgt Eingangs eine theoretische Erarbeitung des Themengebietes der Gütesiegel. In diesem Abschnitt wird dargestellt inwieweit sich die Qualität als ein Hauptbestandteil der Gütesiegel darstellt und wie Gütesiegel im Allgemeinen definiert werden. Darauf aufbauend werden verschiedene Arten von Gütesiegeln vorgestellt und in einen systematischen Zusammenhang gestellt. Es folgt eine Vorstellung der Aufgaben, Ziele, Kosten und Nutzen von Gütesiegeln. Dies ist notwendig, um den theoretischen Gesamtzusammenhang aufzuzeigen. Nach dieser systematischen Darstellung erfolgt eine Beschreibung der Bewertungskriterien, die Gütesiegeln zugrunde liegen. Ist dieser theoretische Teil der Gütesiegel abgeschlossen, erfolgt eine Kurzcharakteristik des Campingtourismus und der Marinas in Deutschland. Hierbei wird auf die jeweilige Nachfrage und Angebotsstruktur näher eingegangen. Der Kurzcharakteristik schließt sich die eigentliche Analyse ausgewählter Gütesiegel in den Bereichen Camping und Marina an. Auch in diesem Kapitel ist es notwendig eine theoretische Grundlagenbasis zu schaffen, indem die einzelnen Analysekriterien genannt und erläutert werden. Aus der Analyse der einzelnen Gütesiegel im Bereich des Camping und der Marinas resultiert ein Vergleich des analysierten Sachverhaltes. Hier werden Gemeinsamkeiten und Unterschiede der Gütesiegel aufgezeigt


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Product Details
  • ISBN-13: 9783640105113
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3640105117
  • Publisher Date: 26 Jul 2008
  • Height: 210 mm
  • No of Pages: 66
  • Series Title: German
  • Weight: 95 gr


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