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Guía de Acceso Rápido Al Marketing En Redes Sociales: Marketing de alto impacto y bajo costo que sí funciona

Guía de Acceso Rápido Al Marketing En Redes Sociales: Marketing de alto impacto y bajo costo que sí funciona

          
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About the Book

Guía de acceso rápido al marketing en los medios sociales explica de qué manera el uso de las redes sociales como herramienta de marketing puede mejorar el nivel de satisfacción del cliente, las relaciones profesionales y aumentar la eficacia. Este libro trata sobre: los beneficios del marketing en los medios sociales la forma de emplear la publicidad, las rrpp y la promoción de ventas el comportamiento ético el modo de lograr que los clientes noten un valor agregado la forma de usar las redes sociales para obtener, retener y satisfacer a los clientes las consecuencias de la gestión de las comunicaciones el futuro del marketing en las redes sociales Para cualquiera que desee aprender sobre el marketing en los medios sociales de alto impacto y bajo costo que sí funcionan, Guía de acceso rápido explica cómo aplicar las teorías y las herramientas en escenarios comerciales reales. Neil Richardson cuenta con una vasta experiencia en ventas en sectores privados, en marketing y en servicios al cliente. Es profesor senior de Marketing en la Leeds Business School y participa activamente en la enseñanza, investigación y asesoramiento de marketing. Ruth M. Gosnay ha trabajado en muchas ocasiones para empresas reconocidas en distintos puestos relacionados con el marketing. Ha sido profesora senior de Marketing durante nueve años. Ruth y Neil también escribieron juntos Develop Your Marketing Skills (publicado por Kogan Page). Angela Carroll actualmente es profesora adjunta senior en la facultad de ciencias económicas de Leeds University, se especializa en la enseñanza de medios y resalta la importancia de las nuevas aplicaciones.


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Product Details
  • ISBN-13: 9789506416454
  • Publisher: Ediciones Granica, S.A.
  • Publisher Imprint: Ediciones Granica, S.A.
  • Height: 210 mm
  • No of Pages: 184
  • Series Title: Spanish
  • Sub Title: Marketing de alto impacto y bajo costo que sí funciona
  • Width: 148 mm
  • ISBN-10: 9506416451
  • Publisher Date: 01 Jun 2012
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 227 gr


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Guía de Acceso Rápido Al Marketing En Redes Sociales: Marketing de alto impacto y bajo costo que sí funciona
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