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Guerrilla Media Buying: Discover How to Beat Goliath in Business

Guerrilla Media Buying: Discover How to Beat Goliath in Business

          
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About the Book

GET MORE BANG FOR YOUR MEDIA BUCK! Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to deal with media reps and negotiate media buys at a fraction of the cost. See 91 creative, low cost media ideas. Learn about "under the radar buying techniques"...and more! Guerrilla Media Buying, can defeat Goliath in business!
About the Author: Ronald D. Geskey has over 30 years of senior management experience in account management, marketing and media planning and buying at some of the best advertising agencies in the country, including Leo Burnett/Chicago, D'Arcy, Campbell-Ewald/Detroit, and General Motors R*Works. Ron has worked with very large corporations as well as small businesses, and he has a unique perspective on how small businesses can not only survive, but win against the Goliaths because he understands their weaknesses. Geskey has also taught marketing, advertising, and media at several major universities. Ron has a master's degree from Southern Illinois University, doctoral work at Texas Tech University, as well as additional post-graduate professional education from Northwestern, Wharton, and Michigan State University. He is the author of many marketing and media publications, including the Thumbnail Media Planner; David vs. Goliath, Free Marketing in Social Media: 500 Tactics and Best Practices, The 10 Immutable Laws of Buying Broadcast Media; Media 101, Strategic Media Planning; Recency Planning: Revisited; Effective Reach: Revisited; and many others. Ron is married with two sons, one who works in the ad biz, the other an attorney. And he is a very proud grandfather!


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Product Details
  • ISBN-13: 9781450598767
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 290
  • Series Title: English
  • Sub Title: Discover How to Beat Goliath in Business
  • Width: 152 mm
  • ISBN-10: 1450598765
  • Publisher Date: 14 Feb 2010
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 390 gr


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