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guía estratégica de marketing interno para transformar a tus empleados

guía estratégica de marketing interno para transformar a tus empleados

          
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About the Book

Bienvenido al comienzo de una transformación notable dentro de su empresa. Este libro, "La guía estratégica de marketing interno para transformar a tus empleados", es más que un manual; es una invitación a embarcarse en un viaje hacia la excelencia organizacional, el compromiso de los empleados y la construcción de una cultura laboral vibrante y positiva. Está a punto de descubrir cómo el marketing interno, un enfoque a menudo subestimado, puede ser el catalizador de un lugar de trabajo donde cada miembro del equipo no sólo aspira a dar lo mejor de sí mismo, sino que también se siente valorado, motivado y parte integral del equipo. éxito de la empresa.

En las siguientes páginas encontrará una refinada síntesis de los conocimientos tradicionales y modernos sobre marketing interno, todo presentado de forma práctica y accesible. Éste no es sólo un compendio de teorías; es una guía viva que da nueva vida a conceptos establecidos y los actualiza para el mundo en constante cambio de hoy. Al leer este libro, estará equipado con las herramientas y el conocimiento necesarios para desarrollar y ejecutar un programa de marketing interno eficaz, transformando a empleados desmotivados en una fuerza laboral comprometida y dedicada.

Desde la introducción al marketing interno estratégico, la comprensión de la raíz de la desmotivación en el lugar de trabajo, hasta enfoques innovadores como el marketing interno digital y la gamificación, cada capítulo ha sido cuidadosamente diseñado para guiarlo, paso a paso, a través del proceso de creación e implementación de estrategias. marketing interno eficaz. Este libro pretende ser su compañero en la promoción de una cultura organizacional sólida y un ambiente de trabajo positivo, donde se prioriza el bienestar de los empleados y la comunicación es la clave del éxito.

A medida que avanzamos de un capítulo a otro, se le recordará constantemente que el éxito de cualquier iniciativa de marketing interno comienza con la comprensión y la aplicación de los conceptos que analizamos aquí. Cada sección está diseñada no sólo para informar, sino también para inspirar acción y reflexión. Y al final de cada capítulo, una invitación a la siguiente etapa de su viaje, lo que garantiza una experiencia de lectura continua y atractiva.

Prepárate para descubrir cómo transformar tu equipo, promover un ambiente de trabajo más saludable y productivo y hacer de tu empresa un lugar donde todos quieran estar. "La guía estratégica de marketing interno para la transformación de tus empleados" está lista para ser tu aliada en este viaje. ¿Estas listo para empezar?

Tuyo sinceramente

Reginaldo Osnildo


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Product Details
  • ISBN-13: 9798328619837
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 108
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 8328619830
  • Publisher Date: 16 Jun 2024
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 154 gr


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