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Gründung eines Internet-Reisebüros für Wellness-Reisen

Gründung eines Internet-Reisebüros für Wellness-Reisen

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Die Studie „Die Gründung eines Reisebüros im Internet für Wellness-Reisen" befasst sich - wie der Titel schon erahnen lässt - mit der Gründung eines Reisebüros im Internet, dass sich auf den Vertrieb von Wellness - Reisen spezialisiert. Eingeleitet wird die Studie durch die Beschreibung der Produktidee. Hier wird die besondere Entwicklung im Gesundheitswesen Deutschlands angesprochen welche überhaupt erst zur Wellness - Idee/ Entwicklung in Deutschland führte. Es wird zudem aufgezeigt, welche Entwicklung dieser Branche in den nächsten Jahren noch bevorsteht und wie groß das vorhandene Umsatzpotential ist. Ein weiterer Punkt in der Beschreibung der Produktidee ist die Entscheidung für das Internet als Vertriebsweg. Dies geschieht durch einen Vergleich eines online- und eines offline - Vertriebsmodells - und das in einer Zeit, in der das Internet wieder kritischer betrachtet wird. Es zeigt sich, dass das Internet gerade für Wellness - Reisen und deren Zielgruppe enorme Bedeutung haben wird. Verdeutlicht wird in diesem Teil der Studie auch, wie das Leistungsspektrum eines Wellness - Reisebüros aussehen muss, und wie die Wertschöpfung erfolgt. Im dritten Kapital der Studie wird erläutert wie die Kundenstruktur aussieht. Wer gehört zur Zielgruppe eines Wellness - Reisebüros im Internet, welchen Leistungen müssen diesen Kunden angeboten werden, wieviel Geld kann man für diese Leistungen verlangen. Das vierte Kapital beschreibt die momentane Konkurrenzsituation auf dem (Wellness-) Reisemarkt. Da es (Stand Mitte 2000) keine vergleichbare Konkurrenz gibt die über das Internet Wellness - Reisen vertreibt, befinden wir uns in der glücklichen „First - Mover - Position". Um dennoch einen Verglich anzustellen, haben wir ein „traditionelles" Reisebüro im Internet zur Untersuchung herangezogen. Das fünfte Kapital beschäftigt sich intensiver mit den Wachstumsprognosen für den Online - Reisemarkt, die später bei unseren finanziellen Planza


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Product Details
  • ISBN-13: 9783838629568
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838629566
  • Publisher Date: 14 Dec 2000
  • Height: 210 mm
  • No of Pages: 122
  • Series Title: German
  • Weight: 172 gr


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