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Grundlagen und Methoden zur Erhebung einer Unternehmenskultur

Grundlagen und Methoden zur Erhebung einer Unternehmenskultur

          
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About the Book

Forschungsarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Eine gängige Redewendung lautet: "Eine Kette ist immer nur so stark wie ihr schwächstes Glied", was besagt, dass das schwächste Glied einer Kette das Performance-Limit der ganzen Kette bestimmt. Diese Redewendung wird von vielen direkt in ein menschliches Team übertragen mit der Aussage: "Ein Team ist nur so stark wie sein schwächstes Mitglied". Übersehen wird dabei, dass Menschen keine Kettenglieder sind. Bei einer unregelmäßigen Kette hätte ein starkes Kettenglied nicht die Möglichkeit ein schwaches zu unterstützen, die Kette würde in jedem Fall an der schwachen Stelle reißen. In einem Team von menschlichen Mitarbeitern könnten starke Team-Mitglieder durchaus schwache Mitglieder unterstützen und somit das Team deutlich stärker machen, als sein schwächstes Mitglied. Um diesen Effekt, diesen Team-Spirit zu erzeugen, ist Wille, ist Motivation gefragt. Um eine solche aufbauende, unterstützende Arbeitsweise in einem Team oder einem Unternehmen zu schaffen, muss eine entsprechende Kultur geschaffen werden. Diese Arbeit widmet sich der Erhebung und Gestaltung einer Unternehmenskultur. Im ersten Abschnitt werden hierbei die Begriffe rund um die Unternehmenskultur erläutert und voneinander abgegrenzt. Der zweite Abschnitt stellt eine ausführliche Liste der Tools und Instrumente zur Erhebung und Erfassung der aktuellen Unternehmenskultur vor und diskutiert die nach Ansicht des Verfassers wichtigsten. Im dritten Teil der Arbeit wird die Gestaltung und Umsetzung der Unternehmenskultur elaboriert, wobei der Autor einen klaren Fokus auf die zwischenmenschliche Kommunikation setzt.


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Product Details
  • ISBN-13: 9783656148883
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 178 mm
  • ISBN-10: 3656148880
  • Publisher Date: 13 Mar 2012
  • Height: 254 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 68 gr


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Grundlagen und Methoden zur Erhebung einer Unternehmenskultur
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