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Grundlagen und Maßnahmen erfolgreicher Web-Site-Promotion

Grundlagen und Maßnahmen erfolgreicher Web-Site-Promotion

          
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About the Book

Inhaltsangabe: Zusammenfassung: Diese Diplomarbeit erläutert ausführlich sämtliche Aspekte aller erdenklichen Web-Site Promotion Maßnahmen in Bezug auf Verständnis, Nutzen, Kosten, Zeitaufwand, Umsetzungs- und Kontrollmöglichkeiten. Einzelne Maßnahmen werden anhand dieser Kriterien bewertet und Empfehlungen besonders hervorgehoben. Diese Diplomarbeit setzt sich das Ziel, als Ratgeber für die optimale Zusammenstellung einer erfolgreichen und allumfassenden Web-Site Promotion Kampagne für jegliche Art von Web-Site zu dienen. Sie ist verwendbar für jeden Internet Web-Site Betreiber. Eine Umsetzung soll dazu beitragen, die Besucherzahl auf einer Web-Site zu erhöhen, um somit ihren Erfolg zu steigern. Das Wissen, das in dieser Diplomarbeit vermittelt wird, stammt aus einer umfangreichen Recherche der angegebenen Literatur und vor allem aus eigenen Erfahrungen mit der Promotion diverser Web-Sites. Die Diplomarbeit ist in drei Abschnitte gegliedert: Im ersten Abschnitt werden Grundlagen vermittelt, die dem Leser ein allgemeines Grundverständnis über das World Wide Web und die Absichten und Möglichkeiten von Web-Site Promotion erteilt. Die Grundlagen dienen als Basis für die Entwicklung individueller Promotionkonzepte und sind entscheidend für die Auswahl von geeigneten Maßnahmen. Ergänzend werden technische und strategische Voraussetzungen erörtert, die für eine einwandfreie Promotion als Basis zwingend notwendig sind. Der zweite Abschnitt bildet den Hauptteil der Diplomarbeit und umfaßt eine umfangreiche Sammlung von möglichen Web-Site Promotion Maßnahmen. Die einzelnen Tätigkeiten sind zielgruppenorientiert und unterscheiden sich nach dem zu erwartenden Erfolg und ihrer Relevanz in einer abgerundeten Promotionkampagne. Die aufgeführten Maßnahmen basieren auf verschiedenen allgemeinen Internetdiensten und auf konkreten Produkten und Dienstleistungen von privaten Anbietern. Wo es möglich ist, wird über die Erreichbarkeit dieser Produkte und Leistungen in entsprechender


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Product Details
  • ISBN-13: 9783838609492
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838609492
  • Publisher Date: 20 Jul 1998
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: German
  • Weight: 163 gr


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